Taobao Marketplace is a Chinese language web site for online shopping, similar to eBay and Amazon, operated in the People’s Republic of China by Alibaba Group.
Founded by Alibaba Group in May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan.
Sellers are able to post new and used goods for sale on the Taobao Marketplace either through a fixed price or by auction. The overwhelming majority of the products on Taobao Marketplace are brand new merchandise sold at a fixed price; auctions make up a very small percentage of transactions. Buyers can judge the sellers’ credit from their selling prestige, or the history of comment and complaint.
On January 11, 2012, Taobao Mall was renamed “Tianmao”. March 29, 2012 Tianmao introduced a new logo. Enable an independent domain, Taobao “Tianmao”, by virtue of the new LOGO and image of Tianmao debut, Taobao Mall has finally completed the independent brand of three-step. As to occupy the country B2C online retail market share of more than 50% of the electricity provider platform, Taobao Mall independent means Alibaba Group subsidiaries in the positioning of the entire e-commerce ecosystem of increasingly improved. Three Amoy (a Amoy network Taobao and Taobao Mall) each focused direction, but with the same open and platform gene, is the leader in their respective fields, which is both independent and collaborative way layout for the entire electricity supplier in China market pattern of laying a new foundation. hustle and experience accumulated after four years, it is expected that there will be over one hundred companies in the Tianmao passed the one billion in annual sales in 2012, 2,000 companies with annual sales exceeded 10 million yuan.