Shenzhen Media Group is a media company based in Shenzhen, Guangdong province, China. It owns twelve TV channels and four radio stations which broadcast Chinese music, report news and Chinese talk shows. According to its 2011 Official Rating Report, it has an average .312 audience rating, which reached No.7 in China.
Group’s focus on strengthening innovation and mechanism construction, and actively promote institutional innovation, technological innovation and program innovation, and strive to explore the Broadcast Media Group to develop new models of traditional media to modern media changes. At the institutional innovation, the Group’s adherence to the “combines unified and separate” and implement “flat” management, to functional system, business unit system and the corporate system, etc., the direct management of the various functional departments, channel, frequency and types of companies, simplifying the management procedures, effectively improving the management efficiency, while through the reform of human resources management system, improve the employment mechanism, incentive mechanism, competitive mechanisms, exit and restraint mechanisms to maximize the full activation of the initiative and creativity, the development of the Group a strong human resources and support. Innovation in the program, the Group established a superior on the inferior part under the management mechanism, and thereby to promote a comprehensive content creation part, shape innovation and means of innovation, meticulous planning to create a number of fine columns, programming. In technological innovation, the Group has been identified as the State Administration of Radio broadcasting system, the country of new technologies, new business units in an integrated pilot project and is actively looking into the IP TV, mobile TV and other digital new media, the feasibility of exploration and new media to fully docking of the ways and means to achieve sustainable development of radio and television by leaps and bounds.