iQIYI (iQIYI.COM), formerly known as QIYI, is China’s leading online television and movie portal. The website was launched on April 22, 2010. On November 26, 2011, iQIYI announced its brand upgrading with the iQIYI brand name and a new logo.
As a leading independent online video company founded by Baidu, Inc. (NASDAQ: BIDU), the world’s largest Chinese search engine and Providence Equity Partners in January 2010, iQIYI is China’s first online video platform that focuses on fully licensed, high-definition, professionally produced contents.
iQIYI strictly complies with copyright protection laws and regulations. All the video contents provided by iQIYI are fully-licensed from copyright owners to protect their rights. Currently, iQIYI offers a broad range of rich and diverse contents, covering movies, TV dramas, variety shows, documentaries, animation and travel, among others. Meanwhile, iQIYI has a very strong in-house content team that produces differentiating programs and provides the hottest and most comprehensive entertainment news.
By adhering to the slogan of “Always Fun, Always Fine”, iQIYI values user experience most from day one through continuous innovation. With persistent investment on product technology, iQIYI consistently delivers state-of-the-art user experience with smooth streaming, high definition and friendly interface. On the content side, apart from sourcing comprehensive copyrighted contents, iQIYI’s self productions also set the industry standard for web-exclusive high-quality contents with a comprehensive original-to-the-web offering ranging from movies, dramas to variety shows and other entertainment programs. In the meantime, by exploring and utilizing cutting-edge advertising technology, iQIYI strives to help brand advertisers maximizing their ROI with the core competence of the unique SWS (Search-Watch-Share) model.
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Tel: +86 10 62677171
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