TVB Announces Enhancements as Survey Finds News and Current Affairs Programmes Most Popular

15 March 2013 9 h 51 min Comments Off

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A survey conducted by the Public Opinion Programme of The University of Hong Kong (HKUPOP) has found that news and public affairs programmes are the most watched programmes among Hong Kong television audience. The viewers consider that informative, positive, fair and impartial themes and contents are the most important elements of quality television programmes.

The survey was commissioned by Television Broadcasts Limited (TVB) in light of the Communications Authority’s public consultation on television programme quality and variety, with a view to gaining further understanding on audiences’ preferences and opinions. A total of 1,017 Hong Kong citizens aged 18 or above, selected by random sampling, were interviewed by HKUPOP.

The survey shows that TVB is the most popular broadcaster. Almost all of the respondents (99.6%) have heard of TVB, with more than 93% (93.9%) having watched its programmes during the week before the survey. The percentages of respondents who have watched programmes of other broadcasters during the same week are: ATV (55.6%), Cable TV (31.1%), Now TV (21.9%) and Broadband TV (8%).

Respondents who have tuned in to TVB programmes mainly choose news and public affairs programmes (77.5%) and dramas (74.9%), followed by variety shows (27.8%), food, travel and lifestyle programmes (15.7%), and music, arts and culture programmes (5.7%).

About two thirds of the respondents (65.6%) think the government should judge whether to issue new free TV license by the quality of existing programmes of the applicants. When asked to rate the key elements of programme quality, these respective respondents regard informational contents (71.2%) as most important, followed by positive themes and contents (67.1%), impartiality (66.4%), educational contents (63.9%), entertainment value (59.1%) and cultural contents (58.9%).

Dr. Robert Chung, Director of HKUPOP says the findings indicate that news and public affairs programmes are most popular among Hong Kong people and they consider the programmes’ informative level, whether the themes and contents are positive, their impartiality and educational meaning as the most important criteria when assessing the quality of TV programmes in general.

Mr. Desmond S.H. Chan, Assistant General Manager of TVB says, “The demand for news and public affairs programmes is huge. Our viewers also attach a lot of importance to informational programmes. In the light of these findings, TVB will further enhance its news and current affairs programmes. At the same time, we aim to nurture young broadcasting news professionals. Thus, we are discussing with universities and colleges on an annual competition on informational and current affairs programmes. Participants in the competition will gain hands-on experience in production in accordance with the industry rules and standards, including the Generic Code of Practice on Television Programme Standards and on Television Technical Standards. Their works may be broadcast on TVB’s platforms.”

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