Bona Reports Third Quarter 2012 Financial Results

15 November 2012 21 h 09 min Comments Off
BEIJING, Nov. 15, 2012 — Bona Film Group Limited (“Bona” or the “Company”) (Nasdaq:BONA), a leading film distributor and vertically integrated film company in China, today announced its unaudited financial results for the third quarter ended September 30, 2012.

Third Quarter 2012 Financial Highlights

  • Third quarter 2012 net revenues were US$24.6 million, compared with US$37.5 million in the third quarter of 2011.
  • Third quarter 2012 gross profit was US$13.6 million, compared with US$21.6 million in the third quarter of 2011.
  • Third quarter 2012 gross margin was 55.4%, compared with 57.5% in the third quarter of 2011.
  • Third quarter 2012 net income attributable to Bona Film Group Limited was US$1.3 million, or US$0.02 per diluted ADS1, compared with net income attributable to Bona Film Group Limited of US$7.5 million, or US$0.13 per diluted ADS, in the third quarter of 2011.
  • Third quarter 2012 non-GAAP net income2 was US$2.4 million, or US$0.04 per diluted ADS, compared to non-GAAP net income of US$8.1 million, or US$0.14 per diluted ADS in the third quarter of 2011.
  • Cash and cash equivalents, term deposits and restricted cash totaled US$30.7 million as of September 30, 2012.
  • Cash outflow from operations totaled US$12.2 million, compared with a cash inflow of US$4.7 million in the third quarter of 2011.

Business Updates and Recent Highlights

  • Announced a multi-picture agreement with Fox International Productions to co-produce and distribute Chinese language films throughout China.
  • At the American Film Market in October 2012, secured distribution rights in China to Summit Entertainment’s action film Red 2, starring Matt McColm and directed by Dean Parisot, and Emmet/Furla Films’ thriller Broken City, starring Mark Wahlberg, Russell Crowe and Catherine Zeta-Jones, directed by Allen Hughes.
  • Opened the Company’s first IMAX theater, Nongken Bona International Cineplex in Tianjin, China on October 02, 2012. This marked Bona’s 15th theater, increasing the number of Company-owned and operated screens to 123 nationwide.
  • Announced plans of the Company’s founder, chairman and CEO, Mr. YU Dong, to purchase up to US$1.0 million in Bona’s American depositary shares (ADSs) on the open market.
  • Distributed two new films in the third quarter and recognized revenue from Seefood, which was released at the end of the second quarter.

“During the third quarter and in early fourth quarter, we reached several important strategic milestones that we believe will drive our growth in 2013 and over the longer-term. Our recently announced multi-film co-production agreement with Fox International Productions is expected to provide substantial benefit, and speaks to the depth of Bona’s relationship with our strategic shareholder News Corporation and its subsidiary companies, which we hope to leverage through additional collaboration opportunities going forward,” said Bona Founder, Chairman and CEO, YU Dong. “We continued growing our movie theater business through the opening of our first IMAX theater in our new Tianjin cineplex and are progressing toward our goal of 20 owned and operated theaters by year-end. Our North American distribution of Flying Swords of Dragon Gate was an important step in our international expansion efforts, while our recent acquisition of rights to distribute Red 2 in China will give us our first strong import for 2013.

“We are confident that these recent achievements coupled with planned strategic initiatives will further enhance Bona’s already strong foundation for growth and help take our Company to the next level of success.”

Third Quarter 2012 Financial Results

Net Revenues

 
  3Q12 3Q11 Y-o-Y%
Net Revenues (US$mm) 24.6 37.5 (34.3)%

Net revenues for the third quarter of 2012 decreased 34.3% year-over-year to US$24.6 million. The decrease in net revenues was primarily due to declines in distribution and investment and production revenues, as the Company distributed two films in the third quarter of 2012, compared with four films in the third quarter of 2011 including the nationwide success, Overheard II.

Net Revenues by Segment Operations

 
  Distribution Investment & Production Movie Theater Talent
Agency
Intersegment
Elimination
Consolidated
Net Revenues from External Customers (US$mm) 10.4 3.2 10.8 0.2 24.6
Intersegment Revenues (US$mm) 0.2 7.0 (7.2)
Total Net Revenues (US$mm) 10.6 10.2 10.8 0.2 (7.2) 24.6

Net revenues from distribution totaled US$10.6 million. During the third quarter of 2012, Bona distributed two new films, Naked Weapon and The Lion Roars 2, and also recognized revenue from The Three Musketeers and Seefood, which were released in the second quarter of 2012.

Net revenues from film investment and production were US$10.2 million, mainly derived from Bona’s investments in The Lion Roars 2, released in the third quarter of 2012, and also from sales of the Company’s television series Bodyguards and Assassins.

Net revenues from the movie theater segment increased to US$10.8 million, with the increase primarily attributable to the increase in the number of theaters and screens from the Company’s strategic expansion efforts. The Company owned and operated 15 theaters as of September 30, 2012, compared with 11 as of September 30, 2011.

Gross Profit and Gross Margin

 
  3Q12 3Q11 Y-o-Y%
Gross Profit (US$mm) 13.6 21.6 (36.8)%
Gross Margin 55.4% 57.5%

For the third quarter of 2012, gross profit decreased to US$13.6 million from US$21.6 million for the third quarter of 2011, with the decrease primarily attributable to a decline in net revenues, coupled with lower margins from the Company’s distribution segment.

Segment Profit3 and Segment Margin

 
  Distribution Investment & Production Movie Theater Talent Agency Consolidated
Segment Profit (US$mm) 3.2 3.9 6.2 0.2 13.5
As % of Total Segment Profit 23.7% 28.8% 45.8% 1.7% 100%
Segment Margin 30.1% 39.8% 57.0% 100.0% 55.4%

Segment margin for the distribution segment decreased to 30.1% in the third quarter of 2012 from 41.7% in the third quarter of 2011, primarily as a result of a lower rate of commission on distribution revenue from The Lion Roars 2 and a decline in overall print and advertising expenses.

Segment margin from the Company’s investment and production business was 39.8% in the third quarter of 2012, compared with a segment margin of 29.1% in the third quarter of 2011. This improvement in segment margin was mainly due to the sales of the Company’s television series Bodyguards and Assassins in the third quarter of 2012.

Operating Income and Operating Margin

 
  3Q12 3Q11 Y-o-Y%
Operating Expenses (US$mm) 12.8 13.4 (4.0)%
Operating Income (US$mm) 1.1 8.2 (87.2)%
Operating Margin 4.3% 21.9%

Total operating expenses, including participation expenses, general and administrative expenses, and sales and marketing expenses, decreased 4.0% to US$12.8 million from US$13.4 million in the third quarter of 2011. The year-over-year decrease in operating expenses was primarily due to:

  • a decrease in sales and marketing expenses for the promotion and advertising of the Company’s distributed films, which in the third quarter included Naked Weapon and The Lion Roars 2; and
  • an increase in general and administrative expenses related to the expansion of the Company’s movie theater business.

Third quarter 2012 operating margin was 4.3% compared to 21.9% in the third quarter 2011. The year-over-year decline in operating margin primarily resulted from increased general and administrative costs associated with growth of the Company’s movie theater segment. The Company opened one new theater in the third quarter, and has five new theaters under construction as of September 30, 2012.

Net Income and Net Income Attributable to Bona Film Group Limited per ADS

 
  3Q12 3Q11
Net Income (US$mm) 1.1 7.5
Net Income Attributable to Bona Film Group Limited per ADS (US$) 0.02 0.13
 
  3Q12 3Q11
Non-GAAP Net Income (US$mm) 2.4 8.1
Non-GAAP Net Income Attributable to Bona Film Group Limited per ADS (US$) 0.04 0.14

Excluding share-based compensation expense, non-GAAP net income for the third quarter of 2012 was US$2.4 million, a decrease of US$5.7 million, or 70.5%, over non-GAAP net income of US$8.1 million in the third quarter of 2011.

Cash and Cash Flow

As of September 30, 2012, Bona had cash and cash equivalents, term deposits and restricted cash totaling US$30.7 million, compared with US$30.2 million as of December 31, 2011. Operating cash flow for the third quarter of 2012 was a net outflow of approximately US$12.2 million, compared with a net inflow of US$4.7 million in the third quarter of 2011. The change in cash flow was mainly attributable to increased investment in films scheduled for release in the fourth quarter of 2012 and in 2013.

Business Outlook

Based on current market and operating conditions, the Company expects non-GAAP net income for the fourth quarter of 2012 to be in the range of US$8.6 million to US$9.2 million.

Based on these expectations for the remainder of 2012, the Company revises its full year 2012 non-GAAP net income guidance from approximately US$22.0 million to approximately US$16.0 million. Full year 2012 non-GAAP net income guidance assumes an effective tax rate of 20.0% for the year, as well as high upfront costs associated with the opening of nine greenfield cinemas in 2012.

Mr. Yu added, “We achieved a great deal in the first nine months of 2012. With two potential blockbusters in The Last Tycoon and The Cold Night of Day slated for release and the planned television premiere of King’s Battles in the fourth quarter of 2012, we are confident we can meet our revised guidance. We have high hopes that 2013 will be a strong year for us with a solid pipeline of films including The Grey-Hair Witch,Overheard 3 and Tracks in the Snowy Forest. We will continue to capitalize on the tremendous opportunities that exist through the ongoing development of China’s film and entertainment industry. We are pleased with our accomplishments to-date and look forward to what lies ahead as we work toward our objectives of global expansion, business growth and the creation of shareholder value.”

full press release

About Bona Film Group Limited

Bona Film Group Limited (Nasdaq:BONA) is a leading film distributor in China, with an integrated business model encompassing film distribution, film production, film exhibition and talent representation. Bona distributes films to Greater China, Korea, Southeast Asia, the United States and Europe, invests and produces movies in a variety of genres, owns and operates fifteen movie theaters and manages a range of talented and popular Chinese artists.

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