Astro to roll out first phase of new IPTV packages by year-end (

6 September 2012 17 h 49 min Comments Off

Integrated cross-media group Astro Malaysia Holdings Bhd will introduce the first phase of new Internet protocol television (IPTV) packages by year-end through a 10-year exclusive partnership with Maxis Bhd.

Astro has appointed Maxis, an integrated communications service provider, as the fibre broadband service provider to significantly expand Astro’s IPTV service footprint and provide IPTV content service in three years.

“A number of packages are in construction at the moment and within the next quarter or two, we will co-market the packages,” Maxis chief executive officer (CEO) Sandip Das said at the signing ceremony in Kuala Lumpur yesterday.

Maxis customers will also have access to a specially developed content package from Astro though the deal.

“Our strategy is to see opportunities to grow the business as we have already penetrated 50% of Malaysian homes, serving 3.1 million households. We do not see any stagnation of growth and we are far from the saturation point. We have every intention of growing our pay-TV market share and this deal is a progression of our business rollout,” said Astro CEO Datuk Rohana Rozhan.

She said the collaboration with Maxis gives Astro an additional 1.3 million fibre homes passed as immediately addressable market for Astro B.yond IPTV, where customers may enjoy the best of Astro TV and radio, as well as high speed broadband.

Astro focuses its operations in four key businesses namely pay-TV, radio, content and digital and is a key pay-TV operator in South-East Asia.

Since its launch in 2011, Maxis Home now has more than 57,000 customers, including 9,352 home fibre Internet users and over 27,000 home wireless Internet subscribers, with the balance being asymmetric digital subscriber line (ADSL) and plain old telephone (POT) subscribers. With its home fibre Internet, currently available to 1.3 million homes and its wireless Internet service with 82% population coverage, Maxis says it offers reliable and fast Internet to over six million homes in Malaysia. With RM8.8 billion revenue in 2011, Maxis was the first to commercialise 3G mobile services in Malaysia and has the largest mobile network footprint with 95% 2G and 81% high-speed 3G coverage across the country.

Source: (06/09/2012)

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