Sgp StarHub renews Bundesliga deal for 3 more years

25 August 2012 9 h 03 min Comments Off

Singaporean cable platform StarHub TV has renewed its distribution contract for exclusive broadcasting of Bundesliga for three more seasons.

The new deal, which runs through the 2014/2015 season, includes live coverage of up to 170 Bundesliga games, the Supercup, weekly match-week previews and an hour-long highlights show. The agreement covers all right, including TV, online and mobile platforms. The deal was concluded with broadcast rights-holder DFL Sports Enterprises.

“The Bundesliga is one of the top football leagues in the world and has a fast-growing global following,” said Iris Wee, VP of home solutions and content at StarHub. “Singapore viewers enjoy the fast-paced, attractive football that the league offers and we are pleased that it will continue to excite our customers for three more seasons.” ‘

“We are very pleased to continue our excellent and trustful cooperation with StarHub and are looking forward to bringing three more seasons of our exciting high-level league to StarHub’s football savvy fans. StarHub is clearly the home of Bundesliga in Singapore”,’ added Jörg Daubitzer, Managing Director of DFL Sports Enterprises.

The Bundesliga runs from August to May. Live coverage will air on StarHub’s Football Channel and in high definition on Sports HD. Delayed telecasts of one match and the highlights program will also be shown each week on the free sports channel SuperSports Arena. In addition, match coverage is available on StarHub TV on Mobile. Customers will be able to catch Bundesliga action on TV Anywhere via starhubtv.com in the near future as well.

The Bundesliga is ranked as the third best professional league in Europe (based on UEFA’s country coefficients which is determined the results of each football association’s clubs in the five previous UEFA Champions League and UEFA Europa League seasons). Featuring some of Europe’s most illustrious clubs such as four-time UEFA Champions League winners Bayern Munich and eight-time German title winners Borussia Dortmund.

Source: Starhub (24/08/2012)

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