Mobile Web access preferred in China (asia.cnet.com)

16 August 2012 15 h 35 min Comments Off

This won’t surprise anyone–China is growing quickly, and along with it, its Internet usage. The Internet is one of the most used ways to access information in the country. Last month, the China Internet Network Information Centre (CNNIC) announced that more Chinese citizens are accessing the Internet though their phones than the traditional PC setup.

According to the CNNIC, 388 million now access the Internet through their smartphones, compared with 380 million using their desktop computers.

Since China is estimated to have 538 million Internet users, there are many who use both.

There are a couple of reasons why it makes more sense for the Chinese to choose their mobile devices over computers.

. The most important one is that they are often cheaper. Let’s compare two status symbol items that everyone is familiar with. The highest-end iPhone 4S is priced at 6,788 Chinese yuan (about US$1,067) at the Apple store while the 11-inch MacBook Air starts from 7,388 yuan (about US$1,161). So Apple’s most basic computer is more expensive than its best smartphone. Sure, the computer can be used to do a lot more than a mobile phone, but in terms of accessing the Internet, they’re virtually the same.

This, of course, is the most extreme example. In reality, you can get an Internet-enabled smartphone for a lot less than an Apple iPhone.

As manufacturing and development moves westward from China’s coast, the CNNIC has observed that half of new Internet users come from China’s developing rural areas. Significantly, 60 percent use their mobile phones to connect to the Web. This lends weight to the argument that the affordability of such device plays a big part in how people access the Internet–you’d expect salaries to be lower in the western cities.

. Besides being more affordable, smartphones are also more portable. According to the Yangtze Study (PDF link) by the Starcom MediaVest Group last year, the average Chinese person spends 3.25 hours online. In comparison, most Chinese watch an average of 2.21 hours of TV. If people are spending that much time on the Internet, it only makes sense that they would want a device that gives them Web access in more locations. Combined with the fact that major providers, such as China Mobile, offer ridiculously cheap data plans and it’s easy to see why mobile access is so prevalent.

Source: asia.cnet.com (15/08/2012)

Related posts:

Comments are closed

Other News

  • China (mainland) film Brilliant future expected for Chinese cinema: interview

    Brilliant future expected for Chinese cinema: interview

    Jiang Wen (R), a well-known Chinese director, walks down the red carpet with his wife Zhou Yun at the opening ceremony of the 70th Venice Film Festival in Venice, Italy, Aug 29, 2013. [Photo / Xinhua] (Xinhua, 04 Sep, 2013)Chinese films have achieved over the past few years very positive results in terms of both quantity and quality, and will drive their technology-led development, 70th Venice Film Festival president Alberto Barbera told Xinhua in a recent exclusive interview. This venerable [...]

    Read more →
  • Breaking news China (mainland) film Cloudary extends script to movie industry

    Cloudary extends script to movie industry

    (chinadaily.com.cn, 26 Aug, 2013) Cloudary Corp – an online literature platform owned by interactive media giant Shanda Group – said on Friday that it reached a film script agreement with the Chinese movie firm Seven Stars Films. Seven Stars Films, a movie production and investment firm owned by Chinese media entrepreneu r Bruno Wu, will link Cloudary’s literature with the world’s movie industry. Wu, who is married to popular TV host Yang Lan, founded Seven Star Films in 2012. The [...]

    Read more →
  • Breaking news China (mainland) film China’s movie market booms with local content

    China’s movie market booms with local content

    ( Agencies, 23 Aug, 2013) In “American Dreams in China”, Cheng Dongqing is giving a lecture in an abandoned factory in Beijing . Snow falls through the damaged roof and a power cut sends students reaching for their flashlights. The movie , about how young Chinese in the 1990s tried every means to learn English so they could study overseas, is part of a boom in domestic productions that is outpacing foreign film s at the box office in China. [...]

    Read more →
  • Breaking news China (mainland) film Fast forward with film

    Fast forward with film

    (China Daily, 23 Aug, 2013) In the past year, Chinese films have galloped ahead like a dark horse, beating Hollywood imports. It is hardly surprising that most of these domestic hits are comedies. Comedy is mostly local. When Hollywood sent scouts to recover the secret formula, many of them reported that these Chinese movies were not particularly funny. Of course not. When you translate every line into English, you have lost much of the fun, leaving only a few sight [...]

    Read more →
  • Breaking news China (mainland) Digital Mobile game firms looking abroad

    Mobile game firms looking abroad

    (China Daily, 21 Aug, 2013) Intensifying domestic competition is driving Chinese mobile game developers into overseas markets, said Google Inc, owner of the world’s most used smartphone operating system. Japan and South Korea may become “sizeable” money-spinners for developers in China in the coming years, it added. “Tapping into South Korea and Japan makes sense for Chinese developers, because both countries have a large smartphone user base and high sales volume in the mobile gaming sector,” said Ben Zhang, China [...]

    Read more →
  • Breaking news China (mainland) tv PPTV denies buyout rumors

    PPTV denies buyout rumors

    (chinadaily.com.cn, 14 Aug, 2013) Online video provider PPTV has denied rumors it will be jointly acquired by e-commerce giant Alibaba Group Holding Ltd and Hunan Satellite TV. “We have noticed related media reports. PPTV is operating independently, well, and we have nothing to announce at present,” PPTV told China Daily on Wednesday. A report from IT industry portal 36kr.com said on Wednesday that the prospective deal is almost closed, with the transaction reaching $400 million. It cited venture capital sources [...]

    Read more →
  • Breaking news China (mainland) film Film industry needs long tail to grow

    Film industry needs long tail to grow

    (China Daily, 15 Aug, 2013) The domestic film market registered record half-yearly box office returns of 10.9 billion yuan ($1.77 billion) in the first six months of this year, up 35 percent year-on-year, and there have been excited voices saying that the Chinese film industry is about to boom in the international market. However, box office success is just part of the industry’s chain, and without the further development of licensed movie merchandising, the Chinese film industry is still in [...]

    Read more →
  • Breaking news China (mainland) Digital New WeChat game becoming painfully popular

    New WeChat game becoming painfully popular

    (chinadaily.com.cn, 15 Aug, 2013) A new mobile phone game on WeChat, a social network app in China, is proving so popular that it’s causing hand injuries for many Chinese users. The game, which was recently introduced to WeChat’s 400 million subscribers, allows users to compete online with their friends in aircraft battles. Within two hours after the release of the game on Aug 5, there were more than 180 million downloads. But Zou Cheng, an orthopedic doctor at Hangzhou First [...]

    Read more →