Entertainment One sells its children’s programs to Chinese broadcasters

23 August 2012 11 h 27 min Comments Off

UK / Canada based Entertainment One Ltd. just announced that it has secured a series of acquisitions from Chinese major broadcasters that will significantly extend its portfolio of children’s programming to audiences in Taiwan, Hong Kong and Singapore.

In addition to the acquisition of the rights for “Peppa Pig” for all of these Asian audiences, “Ben and Holly’s Little Kingdom”, “Tractor Tom” and “Humf” will also be shown to a number of the Asian audiences.

Darren Throop, CEO of Entertainment One said: “We are delighted to see such appetite for the eOne Family brands, and to see our strategy of growth and international expansion realised in these key Asian markets. These acquisitions are a crucial milestone towards making the eOne Family brands truly global and having achieved this fantastic in-road into the Asian markets, we will continue to focus on long term growth for eOne’s Family portfolio. This, alongside the launch of the Peppa toy line in the US this month and Peppa winning the Best Television License Program of the Year category at the annual International Licensing Industry Merchandising Association awards in Las Vegas, illustrates the global appeal of Peppa and our other Family properties.”

In Taiwan:
Eastern Broadcasting Corporation has acquired “Peppa Pig” for Yo Yo” its children’s pay TV channel, and will also be distributing the hit pre-school series on DVD in the region.
PTS, the free to air broadcaster has acquired “Ben and Holly’s Little Kingdom”, in addition to the BAFTA award-winning animated feature short “Lost and Found” with plans to broadcast both this year.

In Hong Kong
TVB, the terrestrial TV channel has acquired the rights for both “Peppa Pig” and “Ben and Holly’s Little Kingdom” and episodes will begin airing imminently.
Deltamac, the leading Hong Kong home entertainment distributor has been signed to handle DVD rights to both “Peppa Pig” Ben and Holly’s Little Kingdom” and shows and the first DVD releases will launch in Hong Kong towards Christmas.

In Singapore
Mediacorp has acquired up the rights for “Peppa Pig”, “Ben and Holly’s Little Kingdom” and farmyard based pre-school series Tractor Tom for its free-TV channel Okto this Autumn.

Source: Entertainment One Ltd (22/08/2012)

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