China will stringently censor US-China coproducing films (

29 August 2012 14 h 54 min Comments Off

Recently, US-China coproducing films become a fashion in Chinese cinemas after the release of newpolicies for US-China film in early 2012. They got around of all kinds of local movie protecting laws, making great profits from Chinese moviegoers.

It seems, however, that Hollywood film makers cannot be happy for too long.

“We will stringently censor the submitted co-productions”, said recently ZHANG Pimin, Deputy Director of State Administration of Radio, Film and Television (SARFT).

Non-official news said that SARFT would continue to use censoring rules that “for a co-production, Chinese investment should be no less than one third; there must be at least one Chinese actor/actress playing a major role; and must have scenes shot in China.”

Reasons for rages of America-China co-productions

Hollywood is so keen to develop Chinese film market by coproducing films with Chinese companies that many typical Hollywood-style blockbusters such as Looper, Cloud Atlas, EX2 and Iron Man 3 all clamor to be marked on “Made in China” Label.

“Equally being produced by Hollywood, an imported film is quite different from a coproducing one in profit allocation that once confirmed as coproduced, Hollywood can be assigned to 43% of the box office, while an imported one can only get 25%”, explained SHAO Qi, associate professor in School of Media and Design, Shanghai Jiaotong University, “due to so large an income gap, coproducing label becomes coveted for them.”

Moreover, China protects domestic films with policies to limit quantity and showtimes of imported Hollywood movies.

“As a result, entering Chinese market under the co-production label is a smart choice”, added SHAO, “not to mention that coproducing films can not only avoid custom duty and tax, but also compete for the Huabiao Award together with Chinese domestic films.”

Soured Chinese story

In the flood of America-China coproducing films, a lot of “pseudo coproductions” trying to get round the law have raised the dissatisfaction of Chinese government.

“It’s frightening that many foreign films telling complete American stories become co-productions by adding a bit of Chinese elements or a Chinese actor”, said ZHANG, “they are only roughly pasted ones wasting Chinese domestic movie investment and threatening local-made films.” “Hollywood comes here simply for money. They are not here to help Chinese film, but to make use of Chinese elements to make money in worldwide, including in Chinese domestic market”, said bluntly Jean-Jacques Annaud, famous French director on Shanghai International Film Festival.

“SARFT had hoped that co-productions telling Chinese stories can help spread Chines culture and value overseas. But contrary to expectations, many America-China co-productions today tell complete American stories and show only their impressions on China other than the real China”, said SHAO, “what we need now is real Chinese story.”

Source: (29/08/2012)


. Time for ‘Action!’ on Co-produced Films (China Daily, 29/08/2012)

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