StarTimes’ local content aimed to reshape pay TV in Nigeria (businessdayonline.com)

24 July 2012 10 h 44 min Comments Off

As Nigeria’s pay television (TV) market is poised for further competition by players in the industry, StarTimes, pioneer in Digital Terrestrial Television (DTT) solution in China and Africa, has made bold its resolve to reshape pay TV in the country.

This it intends doing by providing wider platform and opportunity for local content providers as well as bridge the gap between the rich and the indigent in terms of access to information, education and entertainment, and thereby increasing the interest of other potential investors in various sectors of the country.

Currently, operational in eight Nigerian cities – Abuja, Lagos, Ibadan, Port-Harcourt, Kano, Kaduna, Benin City and Onitsha – and more expansion plan in few months to come, StarTimes has rolled out plans to celebrate its over 750, 000 subscribers with its N2 million second anniversary promo, and other consolation prizes such as LCD TV, CRT TV, StarTimes Mobile TV, StarTimes GPS Car TV, etc.

Making this known to BusinessDay in Lagos, Celestine Umeibe, PR/content manager, StarTimes, Nigeria, disclosed that the organisation’s second anniversary promo, which started July 16 and would run till September 8, 2012, was a testimony of the company’s achievement, especially advancing Nigeria to the accomplishment of total digital broadcast migration via rapid expansion and contributing to national growth and development by creating job opportunities for Nigerians.

While looking forward to Nigeria’s successful migration from analogue broadcasting to digital broadcasting by 2015, Umeibe explained that “the promo is a reward programme mapped out to celebrate StarTimes two years of successful DTT operations and to reward loyal subscribers for their patronage in the country. According to him, “To qualify for the raffle draw to win the national grand prize of N2 million and/or other regional prizes, new subscribers are expected to visit any StarTimes outlet, buy and activate any StarTimes product, like decoder, LCD/CRT TV, and other products – only available in Abuja and Lagos- to qualify instantly. New subscribers also stand a chance to win weekly prizes at the regional levels, such as a star prize of N100, 000 and other consolation prizes.”

He added that for existing subscribers, to qualify for the weekly and national draws, where they stand a chance to win the national grand prize, “existing subscribers are expected to a pay subscription fee/recharge for a minimum of one month for any StarTimes bouquet of their choice, and instantly qualify for the raffle draws.”

Lending his view, Bayo Okeowo, brand manager, hinted that StarTimes was currently operating in eight African countries – Nigeria, Tanzania, Kenya, Rwanda, Uganda, Guinea, Central African Republic, Burundi – with its operations in Nigeria being a joint venture with the Nigerian Television Authority (NTA) to offer products and a unique technology that allows digital TV to be offered to subscribers at an affordable price.

The StarTimes weekly draws is expected to hold in different regions, where weekly winners for LCD TVs, CRT TVs, StarTimes Mobile TVs, and other consolation prizes would emerge, while the regional star prize and national grand prize draws would hold on a later date at the end of the promo where a winners will emerge in addition to eight regional star prize winners.

Meanwhile, there is a fast-growing opportunity for TV operators in Sub-Saharan Africa, including those from outside the region, as populations soar and incomes per capita continue to rise, creating a burgeoning number of middle-class consumers, according to a new report from Digital TV Research. The number of households in sub-Saharan Africa reached 148 million at the end of 2011, and this figure is predicted to increase by 20 million over the next six years, bringing it to a similar level to Western Europe.

Source: businessdayonline.com (23/07/2012)

Remark from CSN:

StarTimes is a Chinese company with the headquarters in Beijing. The company was officially launched on the 29th of July 2010. Startimes started developing its African markets in 2002, and was issued the first digital TV operator license by Rwanda in 2007. Currently Startimes has got licenses and registered companies in 10 African nations. Till now, the operations network covers African, including Nigeria, Tanzania, Uganda, Rwanda, Burundi, and Republic of central Africa, guinea and Kenya. According to the company, StarTimes Media has a global subscription base of over 7 million viewers in Africa. It broadcasts on Digital Video Broadcast– Terrestrial 2 ((DVB-T2) which is a digital TV broadcast standard, Nta-Star TV Network Limited is a joint venture between Nigerian Television Authority (NTA) of Nigeria and Star Communication Network CO.,Limited of China. NTA-STAR TV Network Ltd. was incorporated in August 2009 as a private limited liability company. According to coastweek.com, StarTimes plans to invest 75 million U.S. dollars in Africa in the next 3 years.

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