Huayi Brothers’ “Painted Skin 2″ becomes the highest-grossing Chinese film ever

28 July 2012 19 h 17 min Comments Off

Huayi Brothers’ “Painted Skin: The Resurrection”, directed by young Mongolian director Wuershan, has become the highest-grossing Chinese-language film ever in mainland China with a box office haul of $107.86m (RMB686m).

Released on June 28, the film has overtaken Jiang Wen’s “Let the Bullets Fly” ($105.97m) and Feng Xiaogang’s “Aftershock” ($105.82m). It has also become the fourth highest-grossing film ever in China overall behind Avatar, Transformers: Dark of the Moon and Titanic 3D. It was already the first Chinese film to break the RMB300m ($47.17m) mark in four days.

Its release day, which was the first day of the so-called “national film protection month”, a blackout period for Hollywood blockbusters in China, which ran from June 28 to July 28. contributes to this huge success. The chinese film was protected from the heavy competition of Sony Pictures’ “The Amazing Spider-Man”, which wpont be released in China because of the blackout.

The second reason behind this success is its entire 3D release, which contributed to the audience appeal and consequently a higher box office, as 3D ticket prices are 50-100% higher than tickets for 2D films.

This success is generating critics inside mainland China. According to Screen Intrenational , Wu Hehu, general manager of Shanghai United Cinema Circuit, told local press that he did “not think it’s good for the market to let only one film succeed”. Ning Caishen, a well-known scriptwriter, also criticised the film’s 3D version on microblogging site, Weibo, saying the 3D version of Painted Skin 2 is “fake 3D” designed to gain higher box office.

Nevertheless, the success of “Painted Skin 2″’s 3D release gives ideas to the producers and distributors. China Film Group announced that action film “Switch” will also have a 3D release and that its release date has been postponed to November in order to produce a 3D versionappears to have sparked a trend. Huayi Brothers announced that its upcoming martial arts plus steam-punk action drama “Tai Chi” will be released on September 29 in both 2D and 3D versions.

Sources: CFG, Xinhua, SCreen International (28/07/12)

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