German eFusion MMOG will launch “Dragon Nest” in Europe

25 July 2012 10 h 16 min Comments Off

eFusion MMOG GmbH Receives Investment from Shanda Games Limited and Will Launch Dragon Nest in Europe

eFusion MMOG GmbH, an European publisher of massively multi-player online games, announced today that it has received an investment from Shanda Games Limited, a global leading company in development and publication of online games, based in Shanghai, China. This announcement was followed by another one that eFusion MMOG GmbH entered into an agreement with Eyedentity Games, a Korean leading online game development studio for the exclusive license to operate its action MMORPG Dragon Nest in Europe.

The acquisition of a majority ownership in eFusion MMOG GmbH is part of a global overseas strategy for growth of Shanda Games which has a strong intention to enhance its presence in the European market, where its influence remains relatively modest compared to other regions of the world.

eFusion MMOG GmbH was founded in 2007 and has already successfully specialized in military MMO games in Europe. With this announcement, its chances to become an active player in the European online game market are better than ever. With its own expertise and experience in operating online games in Europe and a synergy created by the alliance with Shanda Games, one of the mastodons of the world online game industry, and Eydentity Games, a highly competent and reputed online game developer, eFusion MMOG will have all of the capital it needs in order to level up its position in the MMO games market.

The first step for eFusion MMOG to attract the market will be the successful launch of Dragon Nest in Europe. Dragon Nest, developed by Eyedentity Games, is a free-to-play fantasy-themed action MMORPG. With its console-like quality, the game features terrific graphics, as well as unique and cute characters, Dragon Nest has already attracted an enormous number of players across North America and Asia since its initial release in 2010. This game is considered to be one of the fastest-growing MMORPG titles in 2012.

Michael Lim, founder and CEO of eFusion MMOG GmbH, said, “We are really delighted to become part of Shanda Games and are also excited about the tremendous opportunity to offer Dragon Nest, a skill based high-quality MMORPG, to European gamers. Launching Dragon Nest in Europe will be a huge milestone for us, but most of all, we’re looking forward to Dragon Nest attracting lots of fans among European gamers. The online game market in Europe is growing very fast but the competition is becoming tougher. We are ready to face the challenge and to build on eFusion MMOG’s success in this market.”

eFusion MMOG is currently planning the official launch of Dragon Nest Europe (, which will be available in the major European languages by the end of this year.

About Shanda Games Limited
Shanda Games Limited (Nasdaq: GAME) is a leading online game developer, operator and publisher in China, with a mission of becoming a leading global online game media platform. Shanda Games offers a diversified game portfolio, which includes some of the most popular massively multiplayer online role-playing games (MMORPGs) and advanced casual games in China, targeting a large and diverse community of users. Shanda Games manages and operates online games that are developed in-house, co-developed with world-leading game developers, acquired through investments or licensed from third parties.

About Eyedentity Games
Headquartered in Seoul, South Korea, Eyedentity Games was founded in 2007 by industry veterans from Webzen, Phantagram and Gravity to bring a new era of unique and entertaining online game experience to players around the globe. The studio’s proprietary game technology, the “Eternity Engine,” features low system requirements while allowing for fast action, appealing visuals and thousands of massive gamers to enter the game world simultaneously.

Source: eFusion, Shanda Games (25/07/2012)

Related posts:

Comments are closed

Other News

  • China (mainland) film Brilliant future expected for Chinese cinema: interview

    Brilliant future expected for Chinese cinema: interview

    Jiang Wen (R), a well-known Chinese director, walks down the red carpet with his wife Zhou Yun at the opening ceremony of the 70th Venice Film Festival in Venice, Italy, Aug 29, 2013. [Photo / Xinhua] (Xinhua, 04 Sep, 2013)Chinese films have achieved over the past few years very positive results in terms of both quantity and quality, and will drive their technology-led development, 70th Venice Film Festival president Alberto Barbera told Xinhua in a recent exclusive interview. This venerable [...]

    Read more →
  • Breaking news China (mainland) film Cloudary extends script to movie industry

    Cloudary extends script to movie industry

    (, 26 Aug, 2013) Cloudary Corp – an online literature platform owned by interactive media giant Shanda Group – said on Friday that it reached a film script agreement with the Chinese movie firm Seven Stars Films. Seven Stars Films, a movie production and investment firm owned by Chinese media entrepreneu r Bruno Wu, will link Cloudary’s literature with the world’s movie industry. Wu, who is married to popular TV host Yang Lan, founded Seven Star Films in 2012. The [...]

    Read more →
  • Breaking news China (mainland) film China’s movie market booms with local content

    China’s movie market booms with local content

    ( Agencies, 23 Aug, 2013) In “American Dreams in China”, Cheng Dongqing is giving a lecture in an abandoned factory in Beijing . Snow falls through the damaged roof and a power cut sends students reaching for their flashlights. The movie , about how young Chinese in the 1990s tried every means to learn English so they could study overseas, is part of a boom in domestic productions that is outpacing foreign film s at the box office in China. [...]

    Read more →
  • Breaking news China (mainland) film Fast forward with film

    Fast forward with film

    (China Daily, 23 Aug, 2013) In the past year, Chinese films have galloped ahead like a dark horse, beating Hollywood imports. It is hardly surprising that most of these domestic hits are comedies. Comedy is mostly local. When Hollywood sent scouts to recover the secret formula, many of them reported that these Chinese movies were not particularly funny. Of course not. When you translate every line into English, you have lost much of the fun, leaving only a few sight [...]

    Read more →
  • Breaking news China (mainland) Digital Mobile game firms looking abroad

    Mobile game firms looking abroad

    (China Daily, 21 Aug, 2013) Intensifying domestic competition is driving Chinese mobile game developers into overseas markets, said Google Inc, owner of the world’s most used smartphone operating system. Japan and South Korea may become “sizeable” money-spinners for developers in China in the coming years, it added. “Tapping into South Korea and Japan makes sense for Chinese developers, because both countries have a large smartphone user base and high sales volume in the mobile gaming sector,” said Ben Zhang, China [...]

    Read more →
  • Breaking news China (mainland) tv PPTV denies buyout rumors

    PPTV denies buyout rumors

    (, 14 Aug, 2013) Online video provider PPTV has denied rumors it will be jointly acquired by e-commerce giant Alibaba Group Holding Ltd and Hunan Satellite TV. “We have noticed related media reports. PPTV is operating independently, well, and we have nothing to announce at present,” PPTV told China Daily on Wednesday. A report from IT industry portal said on Wednesday that the prospective deal is almost closed, with the transaction reaching $400 million. It cited venture capital sources [...]

    Read more →
  • Breaking news China (mainland) film Film industry needs long tail to grow

    Film industry needs long tail to grow

    (China Daily, 15 Aug, 2013) The domestic film market registered record half-yearly box office returns of 10.9 billion yuan ($1.77 billion) in the first six months of this year, up 35 percent year-on-year, and there have been excited voices saying that the Chinese film industry is about to boom in the international market. However, box office success is just part of the industry’s chain, and without the further development of licensed movie merchandising, the Chinese film industry is still in [...]

    Read more →
  • Breaking news China (mainland) Digital New WeChat game becoming painfully popular

    New WeChat game becoming painfully popular

    (, 15 Aug, 2013) A new mobile phone game on WeChat, a social network app in China, is proving so popular that it’s causing hand injuries for many Chinese users. The game, which was recently introduced to WeChat’s 400 million subscribers, allows users to compete online with their friends in aircraft battles. Within two hours after the release of the game on Aug 5, there were more than 180 million downloads. But Zou Cheng, an orthopedic doctor at Hangzhou First [...]

    Read more →