Endemol’s “your face sounds familiar” makes Asian debut in China

3 July 2012 14 h 55 min Comments Off

Endemol today announced that Your Face Sounds Familiar has scored its first deal in Asia.

Hunan Broadcasting System, a leading provincial satellite broadcaster in China has become the first channel in Asia to commission the popular entertainment series from Endemol.

Produced locally in China; the 11 part run will premiere on Thursday July 12th in a primetime spot on the channel Huna Satellite.

Arjen van Mierlo, CEO of Endemol Asia comments: “The mixture of comedy and entertainment in Your Face Sounds Familiar is ideal for Asian audiences and Hunan Broadcasting is leading the way by signing the first deal in the region. This is an important commission as we strengthen our presence inChina.”

Li Hao, Premier Vice President of Hunan Satellite TV, Hunan Broadcasting System adds; “Endemol has a strong reputation for delivering hit programmes and Your Face Sounds Familiar is a welcome addition to ourschedules. Having seen the success of the show in other countries, we are confident the format will be just as popular with viewers here inChina.”

Your Face Sounds Familiar is a talent competition with a comedy twist. Celebrities take on a new identity as an iconic music performer and are awarded points for singing, style and believability. But the catch is they could well find themselves transformed into someone far older, younger or even of the opposite sex.

China is the ninth territory to pick up the format, which made its international launch at MIPTV in April and was originally produced by Endemol Spain for Antena 3.

Endemol has previously sold shows such as XXS and 101 Ways to Leave a Game Show into China.

SOURCE: Endemol (2/07/2012)

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