Baidu’s iQiyi.com animation channel ranks top (iResearch)

25 July 2012 11 h 59 min Comments Off

The animation channel under online video website iQiyi ranked first among all Chinese online animation channels by effective broadcast length in May, according to iResearch, a leading internet consulting company in China.

It collected the data via its online video market monitoring system iVideo Tracker, which showing the monthly effective broadcast length of iQiyi reached 30 million hours.

The effective broadcast length of iQiyi reached 30.93 million hours in May, a monthly increase of 13%, and it maintains a high audience coverage.

“iQiyi will keep working on domestic produced animation content, overseas copyright content and green original content, strengthening the leading position of iQIYI in the industry,” said Geng Xiaohua, the vice operations CEO of iQiyi.

As one of the three core channels of iQiYi, the animation channel of iQiyi owns more than 900 animation content of 40,000 episodes.

iQiyi exclusively bought the copyrights of ” Big Big Wolf and Pleasant Goat” and other Chinese animation content and launched cooperation agreements with China top 10 animation producing colleges to build a publishing platform of original animation content.

Japan agreement

From 2012, iQiyi began purchasing overseas copyrights and uploaded many Japanese content including “Slam Dunk”, “Detective Conan”, etc.

iQiyi launched its Conan Theater on April 16 and exclusively broadcasted “Detective Conan”, who became the “viewing champion” in May with the effective broadcast length at 4.1 million hours. It also ends an era when all the “Detective Conan” broadcasted in China were pirate copies. Meanwhile, iQiyi will update all the content published.

Source: iResearch, crftv.com (23/07/2012)

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