With CCTV, YOU On Demand brings VOD to China

20 June 2012 15 h 52 min Comments Off

The company formerly called China Broadband has changed its name to YOU On Demand, shifting its focus to bring pay-per-view (PPV) and video-on-demand (VOD) to China’s television viewers.

YOU On Demand CEO Shane McMahon changed the thrust of the company when he learned it was licenced to be the first to offer VOD and PPV in China, which has more growth potential than broadband.

The service was launched in three million homes in winter 2011 and expects to grow into 11 million homes by the end of 2012.

YOU On Demand is a joint venture with a local partner, China Home Cinema, a division of the Chinese broadcaster CCTV-6, a compulsory arrangement for foreign firms doing business in the country, especially in the media field.

YOU On Demand has already signed agreement with major film studios including Lionsgate, Disney, Warner Bros and Miramax, which recognise China as an important market.

To make the service appealing, YOU On Demand will be priced attractively with titles for $1 to $3 – the same cost as a pirated DVD.

YOU On Demand Uplisted To NASDAQ

ON June, 4, YOU On Demand Holdings, Inc. announced that it has been approved to list its common stock on the NASDAQ Capital Market.

Trading on NASDAQ will commence at 9:30 a.m. EDT on May 30, 2012. YOU On Demand’s common stock will trade under the new ticker symbol “YOD” (formally otcbb:CBBD).

“We are excited to list our shares on NASDAQ, one of the world’s premier stock exchanges,” said Shane McMahon, Chairman and CEO of YOU On Demand. “This is a significant milestone in YOU On Demand’s development and validation of our corporate governance practices. We believe that our listing on a national exchange as prestigious as NASDAQ will give our company the potential to broaden our shareholder base, improve liquidity and increase visibility of our achievements moving forward.”

About YOU On Demand Holdings, Inc.
YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services. YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing.

Source: You On Demand, Market Watch, chinesefilms.cn (04/06/2012), rapidtvnews.com (19/06/2012)

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