Tudou announces collaboration with CCTV in broadcasting “London Action”

22 April 2012 11 h 31 min Comments Off

Tudou Holdings Limited, a leading Internet video company in China, announced today a joint collaboration with China Central Television Sports & Entertainment Ltd., China’s state television broadcaster and the exclusive broadcaster for the London 2012 Olympic Games in China.

Together, Tudou and CCTV will jointly broadcast London Action, a specially designed series of programs focusing on the Olympics.

Today marks the beginning of the 100-day countdown to the London 2012 Olympic Games and the launch of “London Action”, which will be made available exclusively to Tudou’s 227 million monthly unique visitors through its Olympics channel. London Action represents CCTV’s first theme program focused on the Olympics that will merge a variety of media formats, including news, interviews, documentaries and other feature stories to provide viewers with a holistic perspective of the Olympics. The program will feature and discuss the various sporting events, history and overall culture of the Olympics as well as its host city, London. In addition to exclusive access to “London Action”, Tudou will enhance its users’ experience by allowing them to interact, comment and share content with other users.

“Collaborating with CCTV, China’s exclusive broadcaster for the 2012 Summer Olympics, will provide Tudou with a rich and unique source of high-quality and exclusive video content on the most exciting and anticipated sports event for 2012 for both our viewers and advertisers,” said Yu Zhou, Chief Strategy Officer of Tudou. “Tudou’s online video platform will offer viewers an interactive and customizable approach to experiencing the excitement surrounding the Olympics, as well as allowing users to post their own user generated videos related to the Olympics, bringing their level of engagement to a new high.”

Lou Yun, a two-time Olympic vault champion, said the cooperation will offer a unique experience to viewers. “I cannot remember clearly how I won my first Olympic title at the 1984 Los Angeles Olympic Games, but I always remember the first time I used internet and e-mail,” Lou said. “I am looking forward to a brand-new experience through this cooperation.”

About Tudou
Tudou is a leading Internet video company in China providing premium licensed content, user generated content and original in-house productions. Founded in 2005, Tudou was the first UGC video sharing website launched in China. The “Tudou” brand is one of the most recognized Internet brands in China, and the annual Tudou Video Festival has become a signature event in the online video industry.

Source: Tudou, China Daily (18 & 21/04/2012)

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