Tudou announces in-house produced webisode series licensed to satellite TV stations

6 March 2012 6 h 46 min Comments Off

Monetization Capabilities Enhanced with First Time Licensing of a Made-for-Internet Series to Satellite TV Networks

SHANGHAI, March 6, 2012 — Tudou Holdings Limited (“Tudou” or the “Company”), a leading Internet video company in China, today announced that the Company has entered into an agreement to license broadcasting rights for its self-produced webisode series Love Oh Dear I Do, to Shenzhen Media Group and China Anhui TV Station.

This marks the first time that an online video company in China has successfully sold the broadcasting distribution rights for a self-produced webisode series to Chinese TV networks for broadcasting during prime time. Beginning in early March 2012, the show will be aired during prime time, simultaneously on Shenzhen Satellite TV and Anhui Satellite TV, as well as Tudou.com. Produced by Tudou’s in-house original production team, Love Oh Dear I Do, is a teen drama series starring several popular Taiwanese actors, including Tammy Chen, Dylan Kuo, Song Minyu, and Re Yizha.

Siming Liu, General Manager of Tudou Original Programming Center, stated: “We are very excited to have one of Tudou’s original productions become China’s first webisode series made available to a wider TV audience. This is a testament not only to the high quality of our in-house original productions, but also to the effectiveness of our original programming business model. We continue to believe that our model of controlling key aspects of our original programming process, including concept generation, scriptwriting, director and actor selection, and marketing and distribution, while outsourcing actual production, is a sustainable model for achieving high quality video content in a cost effective way.”

“In addition, by selling the broadcasting rights to leading Chinese satellite networks, we are able to further enhance the monetization opportunities of this content.  Looking ahead, we will continue to leverage our core strengths in producing original series, while further cooperating with major media houses,” Siming Liu added.

Built upon Tudou’s proven success in in-house production, the Company has produced six successful in-house series which have received over 200 million video views to date.  These series include such hits as Utopia Office, That Love Comes, and Love Oh Dear I Do.

About Tudou.com

Tudou Holdings Limited is a leading Internet video company in China providing premium licensed content, user generated content (“UGC”), and original in-house production.  Founded in 2005, Tudou was the first UGC video sharing website launched in China. The “Tudou” brand is one of the most recognized Internet brands in China, and the annual Tudou Video Festival has become a signature event in the online video industry.  For more information, please visit http://ir.tudou.com.

SOURCE Tudou.com

Related posts:

Comments are closed

Other News

  • China (mainland) film Brilliant future expected for Chinese cinema: interview

    Brilliant future expected for Chinese cinema: interview

    Jiang Wen (R), a well-known Chinese director, walks down the red carpet with his wife Zhou Yun at the opening ceremony of the 70th Venice Film Festival in Venice, Italy, Aug 29, 2013. [Photo / Xinhua] (Xinhua, 04 Sep, 2013)Chinese films have achieved over the past few years very positive results in terms of both quantity and quality, and will drive their technology-led development, 70th Venice Film Festival president Alberto Barbera told Xinhua in a recent exclusive interview. This venerable [...]

    Read more →
  • Breaking news China (mainland) film Cloudary extends script to movie industry

    Cloudary extends script to movie industry

    (chinadaily.com.cn, 26 Aug, 2013) Cloudary Corp – an online literature platform owned by interactive media giant Shanda Group – said on Friday that it reached a film script agreement with the Chinese movie firm Seven Stars Films. Seven Stars Films, a movie production and investment firm owned by Chinese media entrepreneu r Bruno Wu, will link Cloudary’s literature with the world’s movie industry. Wu, who is married to popular TV host Yang Lan, founded Seven Star Films in 2012. The [...]

    Read more →
  • Breaking news China (mainland) film China’s movie market booms with local content

    China’s movie market booms with local content

    ( Agencies, 23 Aug, 2013) In “American Dreams in China”, Cheng Dongqing is giving a lecture in an abandoned factory in Beijing . Snow falls through the damaged roof and a power cut sends students reaching for their flashlights. The movie , about how young Chinese in the 1990s tried every means to learn English so they could study overseas, is part of a boom in domestic productions that is outpacing foreign film s at the box office in China. [...]

    Read more →
  • Breaking news China (mainland) film Fast forward with film

    Fast forward with film

    (China Daily, 23 Aug, 2013) In the past year, Chinese films have galloped ahead like a dark horse, beating Hollywood imports. It is hardly surprising that most of these domestic hits are comedies. Comedy is mostly local. When Hollywood sent scouts to recover the secret formula, many of them reported that these Chinese movies were not particularly funny. Of course not. When you translate every line into English, you have lost much of the fun, leaving only a few sight [...]

    Read more →
  • Breaking news China (mainland) Digital Mobile game firms looking abroad

    Mobile game firms looking abroad

    (China Daily, 21 Aug, 2013) Intensifying domestic competition is driving Chinese mobile game developers into overseas markets, said Google Inc, owner of the world’s most used smartphone operating system. Japan and South Korea may become “sizeable” money-spinners for developers in China in the coming years, it added. “Tapping into South Korea and Japan makes sense for Chinese developers, because both countries have a large smartphone user base and high sales volume in the mobile gaming sector,” said Ben Zhang, China [...]

    Read more →
  • Breaking news China (mainland) tv PPTV denies buyout rumors

    PPTV denies buyout rumors

    (chinadaily.com.cn, 14 Aug, 2013) Online video provider PPTV has denied rumors it will be jointly acquired by e-commerce giant Alibaba Group Holding Ltd and Hunan Satellite TV. “We have noticed related media reports. PPTV is operating independently, well, and we have nothing to announce at present,” PPTV told China Daily on Wednesday. A report from IT industry portal 36kr.com said on Wednesday that the prospective deal is almost closed, with the transaction reaching $400 million. It cited venture capital sources [...]

    Read more →
  • Breaking news China (mainland) film Film industry needs long tail to grow

    Film industry needs long tail to grow

    (China Daily, 15 Aug, 2013) The domestic film market registered record half-yearly box office returns of 10.9 billion yuan ($1.77 billion) in the first six months of this year, up 35 percent year-on-year, and there have been excited voices saying that the Chinese film industry is about to boom in the international market. However, box office success is just part of the industry’s chain, and without the further development of licensed movie merchandising, the Chinese film industry is still in [...]

    Read more →
  • Breaking news China (mainland) Digital New WeChat game becoming painfully popular

    New WeChat game becoming painfully popular

    (chinadaily.com.cn, 15 Aug, 2013) A new mobile phone game on WeChat, a social network app in China, is proving so popular that it’s causing hand injuries for many Chinese users. The game, which was recently introduced to WeChat’s 400 million subscribers, allows users to compete online with their friends in aircraft battles. Within two hours after the release of the game on Aug 5, there were more than 180 million downloads. But Zou Cheng, an orthopedic doctor at Hangzhou First [...]

    Read more →