Poly Film to install RealD 3D on 100 screens throughout China

20 March 2012 22 h 49 min Comments Off

Poly Film Expects to Equip Over Fifty Percent of the Circuit’s Screens with RealD 3D

RealD Inc. (NYSE:RLD), a leading global licensor of 3D technologies, and Poly Film Investment Co., Ltd., a subsidiary of the China Poly Group Corporation (Poly Group), announced today an agreement to install RealD 3D technology on one hundred screens across the Poly cinema circuit in China.

With installations having already begun, RealD technology is currently available on approximately 550 cinema screens in China with overall future screen commitments totaling approximately 1,400 screens in the territory.

“RealD is a world-known brand, with leading market share in the Americas and European markets. China is one of the fastest growing markets in the world today with moviegoers flocking to 3D presentations,” said Edman Chan, RealD’s General Manager of Greater China, Southeast Asia and Korea for Cinema. “This agreement with the prestigious Poly Group perfectly aligns with our mission to bring RealD’s industry leading technology and premium 3D entertainment experience to the widest possible global audience.”
“RealD is a world-known brand, with leading market share in the Americas and European markets,” said Liu Debin, General Manager of Poly Film Investment Co., Ltd. “We believe the 3D picture quality offered by RealD is beyond comparison and, in the future, we estimate that over fifty percent of our cinema screens will be equipped with RealD’s state-of-the-art 3D technology.”

RealD is the world’s most widely used 3D cinema technology with over 19,700 screens equipped with RealD 3D (as of December 23, 2011) by nearly 900 exhibitors in approximately 68 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD’s extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.

About Poly Film Investment Co., Ltd
Poly Film Investment Co., Ltd, a subsidiary of China Poly Group Corporation, is a cultural enterprise investing and operating cinemas. Within two to five years, the company plans to build fifty cinemas throughout China, ranking top five in ticketing market.

Source: RealD (19/03/2012)

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