German SevenOne sets up Asian office in Hong Kong

1 March 2012 1 h 20 min Comments Off

German distributor SevenOne International is speeding its expansion into Asia with the opening a new office in Hong Kong.

The Munich-based distribution arm of ProSiebenSat.1’s Red Arrow Entertainment Group has already secured deals for formats such as entertainment show “Mein Mann Kann” (My Man Can) and factual magazine “Galileo” in some Asian countries, including mainland China.

With this Asian office in Hong Kong, SevenOne hope to develop its business and customers base in south Asia and Australia.

SevenOne MD Jens Richter said: “Already today, more than 50% of all the world’s TV households are located in Asia. This market offers tremendous long-term growth potential for us.”

SevenOne International has already successfully placed several formats in Asian TV markets. The TV station Jiang Su Satellite has aired 52 episodes of the SAT.1 show “Mein Mann kann,” which was the most successful foreign format adaptation in Chinese television in 2010. In 2011, the free-TV channel Shanghai Docu TV secured the rights to ProSieben’s knowledge magazine “Galileo.” In 2005, SAT.1′s science show “Clever” was actually broadcast in its original version with Barbara Eligmann and Wigald Boning. And China’s biggest TV channel, CCTV, broadcast all seasons of the German experimentation show with (Mandarin) Chinese subtitles.

About SevenOne International
SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat.1 is the second-largest broadcasting group in Europe, reaching more than 67 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The company is headquartered in Unterföhring, just outside of Munich.

SOURCES: SevenOne (1/03/12)

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