YOU On Demand announces licensing deal With Lionsgate and Celestial Tiger Entertainment for Video On Demand in China

17 February 2012 11 h 54 min Comments Off

YOU On Demand Holdings, Inc.’s PRC joint venture, China’s leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, today announced that it has signed an agreement with Lionsgate, a leading diversified global entertainment company, to show a number of Lionsgate films on a Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) basis in China.

The content will be provided by Celestial Tiger Entertainment (CTE), the recently-launched independent Asian media company, which is the exclusive sales agent for Lionsgate content in Greater China and Southeast Asia. CTE is a joint venture among Saban Capital Group, Lionsgate and Astro’s Celestial Pictures.

The licensing deal with YOU On Demand includes titles from the Lionsgate library such as the Oscar® nominated “Hotel Rwanda,” the groundbreaking “The Blair Witch Project,” and the “Saw” franchise as well as classics like “Dirty Dancing,” starring Patrick Swayze and Jennifer Grey and “Monster’s Ball,” featuring Halle Berry’s Oscar® winning performance.

“YOU On Demand is excited to add Lionsgate’s wide variety of original and quality motion pictures to our lineup and continue our mission to present the best in home entertainment to our customers,” said Shane McMahon, Chairman and CEO of YOU On Demand.

About YOU On Demand Holdings, Inc.
YOU On Demand is the first national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services. YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing.

About Lionsgate
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning “Mad Men”, “Weeds” and “Nurse Jackie” along with the comedy “Blue Mountain State,” the Golden Globe-winning drama “Boss” and the syndication successes “Tyler Perry’s House Of Payne”, its spinoff “Meet The Browns”, “The Wendy Williams Show” and “Are We There Yet?”.

About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers. CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES ON DEMAND, Celestial’s subscription video on demand service; KIX, the ultimate in action entertainment; Thrill, Asia’s only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition. As one of Asia’s largest vertically integrated entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent of content in all media in Southeast Asia and China from independent Hollywood studio Lionsgate. Headquartered in Hong Kong, CTE is a joint venture among Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.

Source: YOU On Demand Holdings (16/02/2012)

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