Foreign television series must be capped at a total of 50 episodes and no more than 25% of the total time a given channel dedicates to broadcasting such shows, China Daily, official media in China reported.
According to the announcement by the State Administration of Radio, Film and Television, every night from 7 to 10, foreign TV shows are prohibited and must not “intensively” broadcast shows from just one country. Last october, SARFT already caped the number of TV shows and formats which can be shown by satellite Tv stations.
During the last years, foreign TV shows mainly from Hong Kong, Taiwan, South Korea, Thailand and India have been welcomed in China. Besides, US-made programs are very popular among youngsters in China but most are seen online or pirated DVDs.
In past two months, several regulations on TV programs have been released to build a “clean TV” shows environment in China. Regulators eliminated a large amount of entertainment programs like the dating and reality shows. As for big screens, only 20 movies are allowed to be imported to China every year.
Rules are also set to protect Chinese culture and media industry as well as decreasing foreign influences. President Hu Jintao said in January when talking about the foreign threats on Chinese culture: “We must clearly see that international hostile forces are intensifying the strategic plot of westernizing and dividing China, and ideological and cultural fields are the focal areas of their long-term infiltration,” according to the translation of Associated Press.
According to Wall Street Journal, even with the regulations on TV shows, there will not be a decline in advertising investment since only a few of Korean and Japanese popular soap operas are to be affected, said Zhou Wei, chief financial officer of Charm Communications.
SOURCES: Reuters, Wall Street Journal, China Daily (13 & 14/02/12)
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