According to the latest statistics on China’s advertising expenditure released CCTV market research subsidiary CTR Market Research, China’s traditional advertising market (comprising television, print, radio, and outdoor media) rose by 13% y-o-y, in 2011, the same rate as in 2010.
In 2011, TV kept its position as a strong medium with a dominant share of adspend.
TV Advertising income growth was 13%, equal to the average media growth over all traditional platforms. With the exception of provincial TV advertising, which decreased 10% mainly due to SARFT restrictions that affected top rated entertainment shows, advertising spending on TV channels at all levels showed double-digit growth.
. Spending on radio advertising maintained high growth (up 28% over 2010).
. outdoor media was almost flat with 1% growth, 26% growth in subway advertising and 25% and 34% growth, respectively, in public transportation TV displays and LCD screens installed in office buildings.
. Growth in print media adspend slowed over 2010 with newspaper and magazine media up 11% and 14%, respectively.
The top five industries by ad spending in 2011 were cosmetics and bathing products, business and service industries, beverages, foods, and medicine. CTR predicts 11% growth in China’s advertising market for 2012.
SOURCES: Xinhuanet , CTR (14 & 16/02/12)