Chinese Caijing and Harvard Business Review prepare the launch of a monthly mag

28 February 2012 12 h 51 min Comments Off

BEIJING — Caijing, China’s premier magazine for business news and analysis and Harvard Business Review (HBR) have joined forces to launch a brand new top-level business management monthly in China.

CAIJING Magazine and HBR officially signed an agreement on long-term strategic cooperation on February 20 in Beijing. The two parties pledged to jointly integrate the newest content in the English version of HBR and add independently collected local content to produce a brand new Harvard Business Review China (HBRC) starting in July this year.

Mr. Wang Boming, editor-in-chief of CAIJING Magazine, said that as a leading domestic financial media, CAIJING boasts rich core business administration practices and research resources. “I believe that our strategic cooperation with HBR will bring together valuable business management knowledge and promptly spread the latest business management experiences and research findings through a high-end Chinese platform, hence accelerating the internationalization of outstanding Chinese enterprises.”

Mr. Adi Ignatius, editor-in-chief of HBR, said that “Based on our initial attempts and explorations in China, as the global influence of the Chinese economy and Chinese enterprises continue to expand, we are very pleased to establish a long-term strategic partnership with CAIJING, China’s most well-known and authoritative magazine, to jointly develop the emerging market of high-end business management, facilitating in-depth exchanges between the two countries’ business and academic circles.”

Based on the strategic cooperation agreement, CAIJING will be HBR’s sole copyright partner in the Chinese mainland, enjoying the exclusive right to edit, publish, distribute, and operate the content in simplified Chinese based on the print and web editions of HBR, publish a monthly magazine in China and launch an associated Chinese-language website starting in July this year. In the meantime, CAIJING will collect local business management content according to HBR’s standards and provide content to HBR, in order to promote the internationalization of China’s business management practices and research.

Mr. Dai Xiaojing, president of SEEC Media Group Limited (SEEC) and deputy editor-in-chief of CAIJING Magazine, said that many well-known domestic enterprises and multinational executives in China are looking forward to the release of the new monthly magazine. It is also an important step in SEEC’s (CAIJING Magazine’s parent company) efforts to further develop its core business, he added. SEEC currently owns 24 magazines and newspapers.

SOURCE: Caijing / SEEC Media Group Limited (27/02/12) 

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