CCTV and CMMB Vision signed tv cooperation agreement to air Chinese programs in New York

22 February 2012 12 h 23 min Comments Off

CMMB Vision USA subsidiary CMMB America and China Central Television (CCTV) signed the TV channel cooperation agreement to jointly operate three CCTV TV channels in New York, which respectively are CCTV English News, CCTV English Documentary, and CCTV Spanish Channels.

The channels will be aired via CMMB America’s New York public free-to-air TV channels 32.1, 32.2, 32.3. The digital mobile channels have been inaugurated on the same day.

The cooperation enables for the first time for CCTV to broadcast programs in the Media Capital of the World — New York via public TV network to reach  millions of homes and 18 million NY population.

Wong Chau Chi, chairman of CMMB VISION, expressed “the company would provide media a digital system to provide a new platform for mobile users. Upon completion of the agreement between CCTV and CMMB VISION, all the mobile terminal users of mobile phone, PDA, MP3, MP4 and notebook computer in New York will be able to assess the news, documentary and Spanish channels of CCTV.”

It is an important milestone for CCTV’s global market development, and at the same time, it also starts CMMB Vision’s first commercial operation in the US, which will immediately generate revenue for the Company.

CMMB Vision and CCTV both look forward to deepening cooperation in multiple levels in the US market, and eventually be able to deliver programs across converged cable, Internet, and mobile multimedia network to attain maximum and ubiquitous coverage.

CCTV English News, Documentary, and Spanish Channels have been broadcasted over 40 countries around the world, whose content include integrated global news and China-based culture and entertainment.

CMMB America has a 24-channel broadcast TV platform in New York. It plans to use some of the channels to develop a multicultural multi-ethnic TV network in conjunction with CCTV and local media partners tailoring to mainstream American audiences and ethnic minorities, and use the rest to develop a converged CMMB mobile multimedia broadcasting network that delivers Internet-based video and information services.

In January 2012, CMMB announced a deal with Chinese government to launch a Chinese TV channel in New York.

Source: CMMB Vision Holdings Limited (21/02/2012)

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