MTV and StarHub launch online music platform in Singapore

10 October 2011 21 h 27 min 19 comments

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Singapore – MTV Southeast Asia in partnership with StarHub today announced the launch of the definitive online experience for Singapore fans of music videos and live performances – MTV Music (
The geo-targeted site with powerful social media community tools gives Singapore fans ultimate access into MTV’s library to enjoy high quality music videos, live performances, watch exclusive news and interview clips, access artist profiles, connect with each other and purchase music with ease through StarHub music store (
Featuring music videos from international acts such as Lady Gaga, Katy Perry, Justin Bieber, Bruno Mars and Coldplay, Korean acts like 2pm, 2NE1, Big Bang and Beast and lots more, MTV Music offers fans the opportunity to dig deep on their favorite artists through news and interview clips. Music fanatics will also be able to access exclusive live performance clips from signature MTV shows such as MTV World Stage, MTV Unplugged, MTV Video Music Awards and MTV EMAs through a large, high quality premium video player.
MTV Music’s simple online navigation and search function enables fans to find videos from artists they love and discover new acts quickly, in fewer clicks by:
• Genre – such as Pop, Rock, Hip-hop
• Type – Most Viewed, Top Rated, Most Shared
• Range – videos added Today, This Week, This Month

When users click on a music video, live performance, news or interview clip, the site enables them to:
• Rate the video
• Add the video to the user’s profile or playlist
• Post comments or read comments by others
• View more videos from the same artist or related artists

Users are empowered with social networking capabilities that allow them to post videos to profiles on Facebook, Twitter and other key social networking sites, email clips directly to friends and embed them on their own websites and blogs. Fans can also customize their own playlists and share this with other users.

The collaboration between MTV and StarHub will also allow fans visiting MTV Music to keep up with the latest music trends through the StarHub Top Downloads chart, and buy songs directly from the newly revamped StarHub Music Store. Fans can also watch the MTV Chart Attack videos at the StarHub Music Store and share their favourite songs on their newsfeed in Facebook and Twitter. They can get the latest music information including news, artist bios, events and promotions, all available at the music store.

At the StarHub Music Store, Singapore’s first and only DRM-free unified music store with more than 500,000 DRM free songs in 20 music genres and 13 different languages from over 50 record labels, fans can enjoy the perks of downloading songs once and copying to their own multiple devices without restriction. Available in four music formats available (ring tone, mobile full song, Connecting Tones, PC full song), fans can purchase songs from S$2.13 onwards (for pay-per-download prices) or as low as S$0.85 per track on music bundles. StarHub customers’ purchases will be billed directly to their StarHub mobile bill, while non-StarHub customers can use credit card payment mode.

“We’ve had a long-standing relationship with our audience in Singapore.  MTV Music is a new way of experiencing MTV though a platform that fans are familiar with.  It allows them to share the experience with friend and rediscover their favourite artists.” says Ji Hee Nam, Vice President, Digital Media, MTV Southeast Asia, Greater China and Korea.
“We’re delighted to spice up our music fans’ visual and auditory senses with and the new MTV Music Chart Attack at the StarHub Music Store. Now, our music fans can simply discover their favourite artists’ music videos and news before buying DRM-free songs or choosing their Connecting Tones for their mobile phones. In addition, they can share this wonderful experience with their friends through Facebook or Twitter,” says Stephen Lee, StarHub‘s Assistant Vice President of Integrated Solutions.

SOURCE: StarHub 

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