HK now TV enhances its Indian entertainment lineup

4 October 2011 7 h 27 min 8 comments

HONG KONG, October 3, 2011 – now TV is enriching its entertainment content lineup, especially for South Asian audience, with the launch of COLORS (Ch. 780), Zee Cinema International (Ch. 781), and Bollywood blockbuster movies on Video Express First, a pay-per-view on-demand service on now TV.

. COLORS is a 24-hour general entertainment channel (owned by Viacom) exclusively available on now TV with reality TV, dramas, game shows, and licensed Indian versions of popular programs such as Got Talent and Fear Factor.

. Zee Cinema International is the leading Hindi movie channel from India’s Zee Network with an extensive library of blockbuster movies with English subtitles including multi-award winning hits like Jab we Met, Dil Chahta Hai as well as the recently released Double Dhamaal, Chalo Dilli and many more.

. In addition, customers can watch big hit Bollywood movies distributed by Eros International Plc, a leading distributor of Indian filmed entertainment, on a pay-per-view basis via now Video Express First service. Hot movies such as Dabangg, the box office number one in India in 2010, will be launched soon while Ready, the second highest ever weekend grossing movie in India, is already available. 

Ms. Janice Lee, PCCW‘s Managing Director of TV & New Media, said, “With the addition of Zee Cinema International, COLORS, and Bollywood movies on Video Express First, now TV is now offering a total of seven top-class Indian channels and a Bollywood movies video-on-demand service. It demonstrates our commitment to providing our customers across the community with the best entertainment programs.”

Mr. Gaurav Gandhi, Viacom18‘s Head of International Business, said, “We are excited to expand our distribution base in South East Asia and reach out to the Hong Kong audiences through now TV. There is a huge and growing demand for Hindi general entertainment channel content in overseas markets as Hindi-speaking communities living overseas would like to stay connected to their roots and watch the same programming that their family back home enjoys. In just three years since it launched in India, we have managed to expand & strengthen COLORS’ overseas distribution base to close to 40 countries.” 

Mr. Tarun Mehra, Zee Network’s Business Head of Asia Pacific, said, “The launch of Zee Cinema International on now TV platform demonstrates our commitment to providing Hong Kong viewers with the best of Indian cinema. This channel with English subtitles will eliminate the language barrier for all Bollywood lovers who can now enjoy their favourite movies at home.” 

Mr. Kumar Ahuja, Eros International Plc’s Senior Vice President of Business Development, said, “It gives us great pleasure to join hands with now TV, one of the biggest IPTV platforms in Hong Kong, to launch our content. With the increase in demand for on-demand consumption, we see this as a great opportunity to enter into strategic alliances and expand markets for Eros’ movie content worldwide.” 

Zee Cinema International and COLORS are available on now TV for a monthly fee of HK$65* each. now Video Express movies will be charged from HK$25* each.

About PCCW Limited

PCCW Limited (SEHK:0008) is the holding company of HKT Group Holdings Limited (HKT), Hong Kong’s premier telecommunications provider and a world-class player in Information and Communications Technologies. PCCW also holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. As the provider of Hong Kong’s first quadruple-play experience, PCCW/HKT offers a range of innovative media content and services across four platforms – fixed-line, broadband Internet access, TV and mobile. In addition, the Group meets the sophisticated needs of the local and international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. 

About now TV

now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay-TV provider. It is delivered by PCCW Media Limited, an operating division of HKT Group Holdings Limited (HKT). HKT is a wholly-owned subsidiary of PCCW Limited and holds the PCCW Group’s telecoms services, media and IT solutions businesses. PCCW/HKT is Hong Kong’s premier telecommunications provider and a world-class player in Information and Communications Technologies. now TV serves Hong Kong with more than 190 channels of local, Asian and international programming, including premium content such as Spanish La Liga, Italian Serie A, English FA Cup, NBA, French Open, US Open, ATP World Tour, BWF Super Series, World Snooker Tour, F1 and PGA Tour. In addition, now TV is both a leading producer of news, sports and infotainment programming and a provider of a wide range of interactive services. now TV can be enjoyed on PCCW eye2, a portable media center with an embedded now TV decoder, and select now TV content and interactive applications can also be accessed via the Group’s 3G mobile network and broadband service.

SOURCE: PCCW

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