Disney offers first pay online release of Cars 2 on Tudou.com

25 October 2011 22 h 29 min 40 comments

Tudou Holdings Limited, a leading online video company in China, today announced that the Company has entered into an agreement with The Walt Disney Company for the online distribution rights to the Pixar animation movie, Cars 2, in Mainland China.

This marks the first time that a full-length film from Disney’s Pixar Animation Studios has been made available through an online video website in Mainland China

Pursuant to the agreement, Disney has licensed to Tudou the rights for Cars 2, which began airing on Tudou.com on October 24, 2011Cars 2 is available for on-demand viewing on Tudou’s website for a fee. Users can pay CNY20 (3,14 US$)  to view the movie, CNY40 (6,29 US$) to view the movie and receive a copy on DVD, or CNY130 (20,4 US$) to watch the movie and receive a physical copy on Blu-ray Disc, Tudou said in a statement. Viewers can choose among Mandarin, Cantonese or English language versions.  The Chinese version of the film features the voices of a number of popular Chinese movie stars including Yao Chen, Huang Lei, and Fan Wei.

The release of Cars 2 through Tudou’s website in Mainland China represents both companies’ latest efforts in seeking further cooperation catering to millions of Chinese Internet users with premium video content

. In September of this year, Tudou licensed the rights to a number of Disney’s hit American TV Dramas produced by the American Broadcasting Company (ABC), including Revenge Season 1, Castle Season 1-4 and Desperate Housewives Season 8(Read ARTICLE on CSN²)

. Earlier this year on June 1, 2011, Children’s Day in China, Tudou secured licensing rights to the premiering of Disney’s latest film series for Winnie the Pooh in Chinese.

Tudou and Disney declined to disclose any financial details of the deal.

This deal is a new proof that the growth of online websites is giving U.S. studios a new inroad into China’s tightly controlled entertainment market. Last week Tudou announced a joint venture with LeTV which should help the company acquire domestic film and television rights as well. (Read ARTICLE on CSN²)

SOURCE:  Tudou.com, Market Watch (25/10/2011)

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