Online TV station CUTV to be launched this week

22 August 2011 19 h 50 min 3 comments

Chinese online TV station China United Television (CUTV) will be officially launched on August 25, offering multiple channels for news, films, TV series, and other content. CUTV is considered as the Chinese “Hulu” platform.

In addition to 14 city-level TV stations, five print media firms, including Trends Media Group, have stakes in CUTV.

CUTV deputy general manager Jiang Yuxia said “CUTV has access to more than 10,000 producers, presenters and reporters nationwide, over 77 self-operated TV channels, can post online more than 300 original video pieces each day, and can produce over 200 hours of original content daily”.

Content sources will be various:

. The news channel will rely on a combination of TV news rebroadcasts, news commentary, and user-generated content to build a 24-hour news channel and audience participation platform centered on current events.

. The film and TV drama channel will offer a major new film or TV series title each month, and is being developed in partnership with Zhejiang-based Huace Film & TV (300133.SZ), and CUTV also is considering investing in TV content production and copyright licensing as it continues to expand operations.

. CUTV’s society channel will feature celebrity talk shows and discussion programs.

CUTV will also offer VOD from all regional TV stations.

The China United Television (CUTV) project, which groups together 19 TV stations and newspapers throughout China, is using Kit Digital’s social-video platform for its video services on computers and mobile devices.

The three-screen system allows users to browse top content and related videos while they watch live TV or video-on-demand, and is compatible with computers and mobile devices.

The new platform was unveiled at the China International Cultural Industries Fair in Shenzhen, Guangdong province, May 13.

SOURCE: DVB CN (22/8/11)

IN THE PRESS:

. “Prague firm wins IPTV contract in China” (praguepost.com, 1/6/2011)

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