CCTV, which previously co-produced the series Beautiful China together with the BBC, will air Frozen Planet (6×50′) later this year.
The programme is a co-production between the BBC, Discovery, Antena 3, ZDF, the Open University and Skai.
The series was made by renowned natural history programme maker Sir David Attenborough together with the award winning team behind Blue Planet and Planet Earth.
The series takes new technology to the Arctic and Antarctic, capturing wildlife images from deep underneath ice and deep within an erupting polar volcano.
The sales was finalized during the second annual Showcase China event which was organized last week by BBCWW.
BBC has previously sold Top Gear, Dancing with the Stars and Tonight’s The Night into the market. Digital sales have also been strong for BBC Worldwide in China, having secured documentary, drama and animation VOD deals with local websites such as Sina.com, ifeng.com, Youku and CNTV.com. BBCWW also works with local prodco ShiXi Productions to license and develop formats in China.
BBC Worldwide and CCTV have had a long-standing partnership, which has included the co-production Beautiful China, known globally as Wild China. The title has been sold into more than 160 territories.
SOURCES: C21 media, worldscreen.com (24/08/2011)