Barco joins forces with China Film Group to develop digital cinema market in China

23 August 2011 23 h 56 min 11 comments

New company – CFG Barco (Beijing) Electronics Co. Ltd. – is formally established

Beijing, China, 23 August 2011 – Renowned visualization company Barco and China Film Group are pleased to announce the formation of CFG Barco (Beijing) Electronics Co. Ltd. The new company is a joint venture among two Barco subsidiaries – Barco Visual (Beijing) Electronics Company Limited and Barco China (Holdings) Limited Company – and China Film Equipment Co. Ltd., a subsidiary of China Film Group.

This joint venture illustrates Barco’s and China Film Group’s determination to develop China’s digital cinema market by strengthening the localized development and production of digital cinema products and services in China. The newly-founded company will help China achieve its ambitious 12th Five-Year Plan (2011-2015), which is based on the forecast that the culture industry will enter a period of rapid development in the next five years and contribute 5% to the country’s GDP.

Through its customer service facilities, sales, local R&D, and production, the new company will maintain the Barco brand and ensure Barco’s world-class quality and service. Leveraging the experience and influence of China Film Equipment Co. Ltd., the new company will also build more effective communication channels and a more intimate relationship with customers.

Combining Barco technology with local expertise

Barco’s global market leadership in digital cinema is based on customer loyalty, local market adaptation and strong innovation, especially in China. By end of July 2011, more than 4600 Barco digital cinema projectors have been installed in Greater China (covering 65% of the Chinese market), which confirms Barco’s global market leadership with an installation base of more than 20,000 projectors worldwide. To meet market demand, Barco has multiple factories in various regions of the world. The Beijing factory is already achieving a monthly production capacity of 500 projectors. Last year, Barco set up a digital projector research center in Beijing, becoming the first foreign projector manufacturer to establish a research center in China.

Mr. Xiaoli Han, General Manager of China Film Group and China Film Co. Ltd, said: “We’re following China’s 12th Five-Year Plan – as a company in the culture industry, we should contribute to China’s digital cinema development. Through this new collaboration, we hope that Barco will introduce more and more cutting-edge projection technology into China and further localize R&D and production in China. We will continue our efforts in promoting and applying digital technology in China’s film industry.”

“China’s digital cinema market is developing rapidly,” Wim Buyens, Senior Vice President Barco N.V. and General Manager Entertainment Division, commented. “We are proud of and confident in our investment and collaboration with China Film Group, and we are honored to work with China’s best film equipment trading company. This is another major milestone following our establishment of the research center in Beijing. The new joint venture will combine Barco’s technology and China Film Group’s wide expertise in the China digital cinema market. This roll-out of digital projector technology to many more cinemas will enable China’s film industry to reach and benefit a larger audience of moviegoers.”

About China Film Equipment Co. Ltd.

Established in 1951, China Film Equipment Co. Ltd. is a nationwide film equipment trading company affiliated directly with the State Administration of Radio, Film & Television. The company has a high reputation, and after more than 60 years of hard work, it has developed into a comprehensive enterprise with extensive experience in the production and sale of film equipment.

About Barco

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.


Related posts:

Leave a Reply

You must be logged in to post a comment.

Other News

  • China (mainland) film Brilliant future expected for Chinese cinema: interview

    Brilliant future expected for Chinese cinema: interview

    Jiang Wen (R), a well-known Chinese director, walks down the red carpet with his wife Zhou Yun at the opening ceremony of the 70th Venice Film Festival in Venice, Italy, Aug 29, 2013. [Photo / Xinhua] (Xinhua, 04 Sep, 2013)Chinese films have achieved over the past few years very positive results in terms of both quantity and quality, and will drive their technology-led development, 70th Venice Film Festival president Alberto Barbera told Xinhua in a recent exclusive interview. This venerable [...]

    Read more →
  • Breaking news China (mainland) film Cloudary extends script to movie industry

    Cloudary extends script to movie industry

    (, 26 Aug, 2013) Cloudary Corp – an online literature platform owned by interactive media giant Shanda Group – said on Friday that it reached a film script agreement with the Chinese movie firm Seven Stars Films. Seven Stars Films, a movie production and investment firm owned by Chinese media entrepreneu r Bruno Wu, will link Cloudary’s literature with the world’s movie industry. Wu, who is married to popular TV host Yang Lan, founded Seven Star Films in 2012. The [...]

    Read more →
  • Breaking news China (mainland) film China’s movie market booms with local content

    China’s movie market booms with local content

    ( Agencies, 23 Aug, 2013) In “American Dreams in China”, Cheng Dongqing is giving a lecture in an abandoned factory in Beijing . Snow falls through the damaged roof and a power cut sends students reaching for their flashlights. The movie , about how young Chinese in the 1990s tried every means to learn English so they could study overseas, is part of a boom in domestic productions that is outpacing foreign film s at the box office in China. [...]

    Read more →
  • Breaking news China (mainland) film Fast forward with film

    Fast forward with film

    (China Daily, 23 Aug, 2013) In the past year, Chinese films have galloped ahead like a dark horse, beating Hollywood imports. It is hardly surprising that most of these domestic hits are comedies. Comedy is mostly local. When Hollywood sent scouts to recover the secret formula, many of them reported that these Chinese movies were not particularly funny. Of course not. When you translate every line into English, you have lost much of the fun, leaving only a few sight [...]

    Read more →
  • Breaking news China (mainland) Digital Mobile game firms looking abroad

    Mobile game firms looking abroad

    (China Daily, 21 Aug, 2013) Intensifying domestic competition is driving Chinese mobile game developers into overseas markets, said Google Inc, owner of the world’s most used smartphone operating system. Japan and South Korea may become “sizeable” money-spinners for developers in China in the coming years, it added. “Tapping into South Korea and Japan makes sense for Chinese developers, because both countries have a large smartphone user base and high sales volume in the mobile gaming sector,” said Ben Zhang, China [...]

    Read more →
  • Breaking news China (mainland) tv PPTV denies buyout rumors

    PPTV denies buyout rumors

    (, 14 Aug, 2013) Online video provider PPTV has denied rumors it will be jointly acquired by e-commerce giant Alibaba Group Holding Ltd and Hunan Satellite TV. “We have noticed related media reports. PPTV is operating independently, well, and we have nothing to announce at present,” PPTV told China Daily on Wednesday. A report from IT industry portal said on Wednesday that the prospective deal is almost closed, with the transaction reaching $400 million. It cited venture capital sources [...]

    Read more →
  • Breaking news China (mainland) film Film industry needs long tail to grow

    Film industry needs long tail to grow

    (China Daily, 15 Aug, 2013) The domestic film market registered record half-yearly box office returns of 10.9 billion yuan ($1.77 billion) in the first six months of this year, up 35 percent year-on-year, and there have been excited voices saying that the Chinese film industry is about to boom in the international market. However, box office success is just part of the industry’s chain, and without the further development of licensed movie merchandising, the Chinese film industry is still in [...]

    Read more →
  • Breaking news China (mainland) Digital New WeChat game becoming painfully popular

    New WeChat game becoming painfully popular

    (, 15 Aug, 2013) A new mobile phone game on WeChat, a social network app in China, is proving so popular that it’s causing hand injuries for many Chinese users. The game, which was recently introduced to WeChat’s 400 million subscribers, allows users to compete online with their friends in aircraft battles. Within two hours after the release of the game on Aug 5, there were more than 180 million downloads. But Zou Cheng, an orthopedic doctor at Hangzhou First [...]

    Read more →