Australia-China Screen Alliance launched

23 August 2011 11 h 07 min 6 comments

The Australia-China Screen Alliance (ACSA) was yesterday launched at the Australian International Movie Convention on the Gold Coast.

The initiative is a joint cooperation between the Screen Producers Association of Australia (SPAA) and the China Film Producers Association to help film and television producers navigate the logistics of co-productions between the two countries.

The alliance, sparked from director Mario Andreacchio’s experience to get film “The Dragon Pearl” (picture) off the ground was first announced in November of last year.

“This initiative has arisen from the Australian industry’s considerable interest in China as a screen co-production partner and the high demand for information and opinion. ACSA can be a starting point for the first time China co-production as much as a resource base for aspects such as legals and even translators,” Mario Andreacchio said.

Executive Director of SPAA, Geoff Brown, said SPAA was glad to have the support of the China Film Producers Association for ASCA.

“Our Chinese colleagues are equally enthused at the open exchange of ideas between our industries and stand by SPAA in endorsing the initiative.”

The ASCA’s website is a place for practitioners from all sections of the screen industry to join the alliance and share knowledge, experience, suggestions and expertise.

“ACSA will also serve as a meeting place and project exchange between writers and producers, directors, crew and financiers,” said Andreacchio. “It is expected that members will work together in an open and transparent dialogue for everyone’s benefit with the understanding that co-production with China is not competitive between Australian practitioners. The China market is very substantial with enough room for all Australian filmmakers. Working together will make us all much more competitive in what could appear to be a difficult and complex market to navigate.”

China is one of the largest film markets in the world and a lucrative avenue for film producers to tap into.

The Australia-China Screen Alliance is founded on the following principals and understandings:
1. That there is a need for a centralised information flow for all filmmakers and companies intending to coproduce film and television production with China.
2. Through an open exchange and sharing of resources and knowledge, much of the complexity of coproduction with China can be reduced.
3. That in a spirit of cooperation and collaboration individuals and companies can assist each other with co-productions for mutual benefit.
4. By exchanging experiences and information, members can continue to be informed and be kept abreast of the rapid changes in China as they relate to the screen industries.
5. By providing a centralized forum, specific co-production issues of national and international impact can be discussed and debated.
6. All exchanges and dialogue are to be with best industry practice and ethical conduct.
For more information, visit auschinascreen.com

Yesterday’s announcement follows the news earlier in the day, that Pauline Chan’s 33 Postcards, starring Guy Pearce and Claudia Karvan will be the first Australia-China co-production to be released in China, across 8000 screens to be Australia’s largest Chinese cinema release.

SOURCES: ACSA, encoremagazine.com (23/08/2011 )

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