Discovery brings its HD World channel to Malaysian Astro

1 July 2011 17 h 29 min 14 comments

Discovery Networks Asia-Pacific has signed a carriage deal for its Discovery HD World network with Malaysian platform Astro.
 
 The deal brings the channel to the Astro B.yond package and to Astro’s B.yond IPTV offering.

With the Malaysian launch, Discovery now operates HD services in 10 markets in the region, including Australia, Hong Kong (Now TV), India, Japan, the Philippines, Singapore, South Korea, Taiwan (Dish HD asia) and Vietnam.

Announcing the expansion of the channel, Tom Keaveny, executive VP and managing director of Discovery Networks Asia-Pacific, commented, “Astro has been a key partner for Discovery and we’re delighted to work with them to provide our audiences in Malaysia with Discovery HD World which offers viewers a viewing experience unlike any other—the best nonfiction content shot in HD.”

Henry Tan, COO at Astro, added, “We welcome Discovery HD World to join our existing 12 HD channels on our Astro B.yond platform. Our Astro B.yond viewers on the Learning pack will be thrilled to experience Discovery HD World’s sharp clarity and superb audio which brings images to life. Driven by content and technology, Astro is committed to provide its customers choice, value and an enriching viewing experience.”

Discovery HD World (formerly Discovery HD), is a satellite and cable TV subscription channel that provides documentary and non-fiction programming; focuses primarily on science, technology, history and culture. It is operated in Asia by Discovery Networks Asia-Pacific, a division of Discovery Communications Inc.I. In Asia, Discovery launched three high-definition channels, Discovery HD (now Discovery HD World), Animal Planet HD and TLC HD. In October 2008, Discovery Channel HD was launched in Japan. Discovery HD World was the first 24-hour international HD service to launch in Japan. In February 2010, Discovery HD World India was launched with customized programming in English, Hindi and Tamil. The channel is  broadcasted on pan-regional feed. Programming is in English with subtitling in Korean and traditonal Chinese.

The HD programmes lineup on the channel includes “The World From Above”, “Ultimate Power Builders” and “Elizabeth 1: Killer Queen”.

SOURCES: Astro, Discovery, worldscreen.com (1/07/11)

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