Hubei Satellite TV begins HD broadcast trials on July 1 (

28 June 2011 14 h 39 min 11 comments

Starting from July 1, audiences in Hubei will be able to watch HD TV programmes provided by Hubei Satellite TV.

A large-scale literature documentary “Feng Bei (Monument)” will be on air every night at 7:35 from July 1 to 8. The documentary is produced in HD technology “to create a magnificent visual effect and superior color performance with stunning stereo audio.”

Zhang Liangcheng, director of Hubei Broadcasting Group, said “a 3-step schedule for the development of HD TV has already started.

. First step, Hubei Satellite TV began HD TV broadcast trials in Hubei Province, and HD programmes were offered by Hubei Satellite TV in the whole nation within the same year.

. Second step, simulcast of 3 major television channels in HD, including Hubei General Channel and Hubei Economic Channel during 2011 to 2015.

. Third step, make all the channels digitalized, web based, and in HD, after the completion of a brand new video and television broadcasting base.”

Jing Gaodi, director of Hubei Satellite TV, said the “implement of HD simulcast improves the competitiveness of Hubei Broadcasting Group in China.” It will allow this regional chanel to compete against other leading regional TV stations such as Huna, Dragon from Shanghai.

Chen Liansheng, vice minister of Hubei Provincial Publicity Department, said “the nation takes advantage of the transition of television broadcasting system to boost up domestic demand. There is an increasing number of families which possess HD televisions, which means HD simulcast becomes inevitable nowadays. Chinese people are expecting more high quality and diverse products, as well as excellent services which can fulfill specific needs.”

Hubei Broadcasting Group is the provincial owned TV and radio broadcaster. Its subsidiary, Hubei Television (HBTV) 湖北电视台, is in charge of 8 regional Tv stations (Hubei Television Channel, Hubei Comprehensive News Channel, Hubei Movie Channel, Hubei Education Channel, Hubei Sports Channel, Hubei City Channel, Hubei Public Channel, Hubei Law Network) and a nationwide satellite TV station, Hubei Satellite TV.  

SOURCE: (28/06/2011)

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