Disney launches its first overseas animation games company in China

14 June 2011 11 h 23 min 8 comments

According to national and local reports, “Walt Disney Company (Shanghai) set up its first online animation games production base outside America when its branch office was put into operation in Ningbo of Zhejiang province on June 12.”

The newly-founded branch office in Ningbo will be specialized in developing online animation products, providing animation design and Internet information service as well.

“Ningbo’s economic strength, solid industry foundation, rapidly developing information technology industry and efficient administrative services are all favorable factors for the site selection of a new Disney branch”, said Zhang Zhizhong, executive vice-president of the Walt Disney Company and administrative president of the Greater China region.

“Except for business in Internet-related areas, the Disney Company Ningbo branch office will also seek opportunities in other domains.” Zhang said, since dress-making and toy-making in Ningbo are among the traditional competitive industries, Disney animation related goods will bring a new chance for local development.

30 animation companies in Ningbo Animation Park

This Disney’s subsidiary will be located in the Ningbo Animation Park (Ningbo Southern Business District in Yinzhou) together with around 30 other animation companies which have been already established. According to China daily, “some insiders believe that the landing of a multinational animation cooperation will trigger what is called a “Catfish Effect,” which drives competition among animation industries in Yangtze River Delta regions and even all of China.”

“Walt Disney Ningbo branch will bring new industries to enter a new development and accelerated phase. It will be conducive to further optimize and upgrade the regional industrial structure.” Bureau of Information Industry official said.

With the Technology Centre as its heart, the Ningbo Animation Industry Base occupies a construction area of about 20,000 square meters. Its planning and construction began last year with a construction spending worth about 500 million RMB. In 2008, the base was named a national base for original animation & game industry by the Ministry of Information Industry. The whole project aims to use the national base as a platform for animation development and build a first-class and multi-function base of animation industry within the country that integrates creation, production, incubation, training and operation. The Base is expected to become a key centre of domestic animation industry and a demo site of the animation industry in Ningbo. The Base aimed to produce over 20,000 minutes of animated films and television shows annually. 

Animation public funding

In 2008, Ningbo City creates a special animation fund to support TV animation production. Studio can receive a financial support up to 2 000 Yuan per minute with a 200 million Yuan limit per company, according to Ningbo Bureau of Software Industry.

SOURCES: People’s Daily Online, ningbo.news.com (14/06/2011)

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