China mobile TV standard, CMMB, expected to lure 100mn users (Siano China /

21 June 2011 21 h 01 min 18 comments

SHENZHEN, Jun 21, 2011 — The China Mobile Multimedia Broadcasting (CMMB) network is expected to see more than 100 million users in the future, predicted Siano Mobile Silicon Ltd., a renowned mobile TV chip maker in the world.

CMMB has grown into the biggest mobile digital TV and broadcasting network in the world by user number and business deployment although the country’s homegrown TV and multimedia standard is still in its infancy at the moment.

“CMMB is a promising standard, but it needs to be improved,” said Wang Wei, general manager for Siano China, “for instance, the industrial chain is distant away from full fledged.”

“CMMB has expanded its coverage to 331 cities across the country by far, with the number of CMMB terminal users touching 10 million”, said Sun Chaohui, general manager for China Broadcast Corporation (CBC), operator of the CMMB network.

There are more than 1,000 models of CMMB-based terminals, including mobile phones, GPS/PND, PMP, tablet personal computers (PC), Dongle, and handsets.

Upbeat about the business prospect of CMMB, Siano made a push into the China mobile TV chip market as one of the earliest supporters. The company has launched three representative offices in China by far, one in Beijing, another in Shanghai, and the third in Shenzhen. Siano, whose employees in China make up 25%-30% of its total in the world, has managed to take up nearly 50% of the digital TV chip market in the country by shipment.

“It takes time and efforts to be an outrunner in the market, but we still believe that a supply of excellent products and services together with an integration of resources in the industrial chain will make an outstanding player,” pointed out the Siano China general manager.

Siano is in the process of researching and developing the third-generation of CMMB chip, expected to make it available in the market at the end of this year, disclosed people familiar with the matter. Siano will strive to help globalize the CMMB standard with its advanced chip technology, solutions, and rich experience, while working with its partners for business expansion in China, said Mr. Wang.

CMMB is a mobile television and multimedia standard developed by the State Administration of Radio, Film, and Television (SARFT). The standard is considered a like of Europe’s DVB-SH standard for digital video broadcast.

SOURCES:, (June 21, 2011)

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