China Mobile and CCTV sign agreement to jointly run China Mobile TV Station

30 June 2011 20 h 29 min 5 comments

China Mobile and CCTV signed a strategic cooperative framework agreement on 30 June 2011 and announced to co-operate a “China Mobile TV” in order to develop mobile news business.

This would be a meaningful collaboration in the tri-networks integration between telecom, radio and TV, and Internet. The signing ceremony was attended by Wang Jianzhou, chairman of China Mobile and Jiao Li, director of CCTV.

The 2 partners believe that their cooperation will be mighty backup force for the Mobile TV industry in China. The investment in this project will help to promote various new services including integrated mobile news broadcasting management, content services and video content management.

“This joint venture caters for the trend of tri-networks integration. And I believe it will facilitate the growth in information and cultural industry, meanwhile gain competitive edge in mobile internet business as well as the know-how of data communication in the new wireless media. Eventually this can fulfill people’s need for high-quality information service as well,” said Wang Jianzhou, chairman of China Mobile at the ceremony. “By sharing the advantage of resources we both have, we would like to position Mobile TV as a national-level mobile broadcasting unit. We will embody our vision through a step-by-step approach, to transform the joint venture into an international top leading multi-media management organization.”

China Mobile is serving over 600 million customers. CCTV, a major television broadcaster in China, possesses a large pool of content and copyright resources.

This tie-up between the two will explore mobile internet business by setting up a joint venture to run a mobile television station, providing the whole network services ranging from content broadcasting to peer-to-peer content services.

Some moths ago, CCTV was rumoured to partnr with tencent for mobile TV projects and devlopment.

SOURCES: finet.hk, China Mobile, capitalvue.com (30/06/2011)

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