China animation to be screened in Japan TV before its mainland theater release

17 June 2011 10 h 15 min 42 comments

“Kuiba”, the animation series produced by Beijing-based studio Vasoon Animation will be shown in Japan in June, becoming the first big Chinese animation series to enter the Japanese market.

The TV series was produced exclusively for the international market. A feature film version will be distributed in mainland China.

The anime is an original production but the character designs are based on “Journey to the West”. However, the story is reported to be disconnected from the old tale. “In order to become the most powerful spirit, an innocent boy Manji is enlisted to fight Kuiba but he doesn’t know that the one he’s aiming to kill is himself. A story about friendship, love and destiny” (official synopsis).

The series has 156 episodes of 22 minutes. Japanese production house 81produce (81プロデュース) will translate and dub the series into Japanese.

A feature version for mainland China

In China, Vasoon Animation has decided to release a feature version of Kuiba. The $7 million film will be released nationwide in July 2011 by the Shanghai Media Group. it will be China’s latest attempt to showcase its homegrown animation talent and fight against Kungfu Panda and other US animation products.

According to THR, “Vassoon is China’s oldest private animation studio, founded in 1992 by CEO Wu Hanqing, a veteran of the state-run China Film Group’s script department and a former member of the one-party government’s board of film censors. To complete Kuiba as a feature (it started out as a TV project), Wu and her husband, Vassoon Chairman Wang Chuan, sold their house and got minority help from a venture capital fund at Tsinghua University.”

Vasoon Animation has recently released trailers and tv spots in order to promote its own home grown intellectual property at national and international levels. TV spots for KUIBA on YouTube and Sina.

Format: 35 mm, color
Length: 90 min
Language: Mandarin

Director: Wang Chuan
Executive producer: TIAN Zhunag zhuang (The Blue Kite)
Planning:Wu Hanqing 
Production: Vasoon Animation Co., Ltd.

Film presentation on Vasoon website

Vasoon awards

Since its creation Vasson has produced 12 animation film which won several awards:

. Asian TV Animation Association’s highest award for animation in 1998 (“Scholar Cat for Chinese Ideogram”);

. Beijing Chunyan Cup Award for best script (“Scholar Cat for Chinese Ideogram”);

. Nominee for the 1st China Animation Academy Honorary Award (“Secret Wars”, “Xiaoming and his Patron Cat”);

. Jingying Award of Excellence in 2003 (“Hero 7½ × Heroes 7½”;);

Beijing Chunyan Award of excellence and Excellent Director in 2004 (“Hero 7½ × Heroes 7½”;);

. 1st public award for best short film and jury award, 10th Asian Film Festival, Lyon, France, 2004 (“The Bird;

. The Best Animation awards of the 3rd CTVA Academy Awards for short animation, China, 2004 (“The Bird”), The 2nd Animation awards (“Trees”);
SOURCES: Vasoon,, (13/06/2011),


.  “Toon In: Wu Hanqing of Vasoon Animation” (, 21/06/2010)

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