China ad revenue to grow 20,4% in 2011 (IPG / Magnaglobal)

20 June 2011 21 h 01 min 50 comments

Growth for Asia Pacific’s advertising revenue is expected to slow to 8.1 per cent this year, down from a previous forecast of 10.2 per cent, IPG’s insights arm Magnaglobal revealed today.

But China and India are expected to remain key drivers of the Asian and global economy this year and during the next 6 years.

China’s advertising market should grow 20.4 per cent to US$28.1 billion (RMB188.7 billion) this year and will be the world’s second largest market by 2012, worth US$33.6 billion on a constant currency basis. Magnaglobal expects China’s advertising economy to have nearly doubled by 2016.

India’s advertising economy is expected to rise by 21.6 per cent in constant currency terms during 2011, generating US$5.3 billion a year. Over the next five years, the research firm predicts growth rates of 18.6 per cent on average. Paired with currency appreciation, India’s advertising economy should grow to US$16.5 billion by 2016, said the forecast.

India / China a Titan fight

                                                  2011                     Evol° 2011              2016                     Annual growth 2011-2016

China                                 US$28,1 bn              +20,4%

India                                 US$5,3 bn                 +21,6%              US$ 16,5 bn                             +18,6%

World                               US$428,3 bn             +5,2%               US$600 bn                              +6,8%                


The agency forecasts Asia Pacific ad revenue growth for the next five years (2012-2016) at 9.5 per cent on average, slightly higher than a previous estimate of 9.4 per cent.

Over the next five years, the global ad market is expected to grow at a compounded annual growth rate of 6.8 per cent, up from previous expectations of 6.3 per cent in late 2010, bringing the global ad market value to around US$600 billion a year. During this period, the biggest growth will be for online video (+18,1%), mobile (16,9%), digital OOH (15,7%), web paid serach (12,3%), paid tv (11,4%) and cinema (9,5%)

SOURCE: IPG/Magnaglobal (20/06/2011)

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