Taiwan’s FET launches mobile VOD service with CatchPlay

10 May 2011 12 h 20 min 5 comments

Far EasTone Telecommunications (FET) is to launch a mobile streaming video-on-demand (VOD) service in co-operation with US Taiwan media company CatchPlay.

The mobile VOD service will combine CatchPlay’s digital entertainment content with FET’s mobile comms platform and sales channels, and will provide online movies for download and DVD movie discs for rent in Taiwan.

Heralding the new era of video experience and the great shift in consumer behaviour towards video-audio entertainment in recent years, Far EasTone and CatchPlay announced on 5 May 2011 that they are once again collaborating together, this time on “FET Video Store” to provide the latest, most accessible and high quality personal cloud studios for the pure enjoyment of audio-visual entertainment that could rival the actual experience in a live theatre.

According to Ms. Yvonne Li, Far EasTone’s President, “The movie experiences of consumers have evolved with the advancement in science and technology – from the earliest open-air theatre, followed by indoor cinema, video rental, movies on TV channels to the current trend of online streaming video, the whole landscape of the audio-visual market has changed dramatically as well as consumer habits and usage where such entertainment are concerned.” Mr. Wayne Chang, President of CatchPlay. “As a global entertainment media company, we are very happy to collaborate with Far EasTone to launch “FET Video Store” – an online private theatre. CatchPlay is expected to complete the vertical integration for cloud by this year, and to be boosted in our efforts to provide a most comprehensive range of audio-video services. The synergy between CatchPlay and Far EasTone, where we combine our respective resources of entertainment content and platform accessibility will undoubtedly make us a great team. Further, with the proliferation of smart phones, tablet PCs, notebooks and personal computers and CatchPlay’s cloud technology, we could even be streaming the first broadcast, real-time, of the world’s most popular film or television series. For the year 2011, CatchPlay’s movie circulation in cinemas has exceeded 150; the number of movies scheduled for release by IPTV is more than 250 and the total movie time is more than 2000 hours. We are confident that with FET Video Store, consumers will get to enjoy greater freedom of choice from a diversified selection of audio-video entertainment content!” Wayne Chang said CatchPlay expects to “publish more than 150 cinema movie titles and more than 250 IPTV movie titles in 2011″.

The mobile streaming VOD is available for download to tablet PCs, smartphones, notebooks, desktops, and other portable devices, with speeds hinging on bandwidth available. The ‘FET Video Store’  will offer more than 250 movie titles are initially available, and the collection will be updated every week. FET aims to attract more than 100,000 users by the end of 2011.

Pricing for the mobile steaming VOD services is available in several options: fixed payment of NT$199 (US$6,88) per month, NT$499 per quarter or NT$899 per six months for unlimited use; NT$39-69 for any single title, NT$99 for any three selected titles, NT$149 for any six or NT$199 for any 10; or a monthly fixed payment of NT$99 without limit to use a single channel including Asian movies, western movies and horror movies.

SOURCES: FET, digitaltvnews.net, rapidtvnews.com 10/05/2011

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