“Pirates 4″ makes 2nd best foreign opening in China

27 May 2011 8 h 53 min 3 comments

“Pirates of the Caribbean: On Stranger Tides” opened on May 20 in mainland and raked in 142.1 million yuan (US$21.9 million) over the following weekend, beating the previous No. 2 holder, “Transformers 2″, a spokesman for Walt Disney Company was quoted as saying on Tuesday, May 24.

In fact, the film took a record RMB145 million ($22.3 million) at the China box office during its first three days in cinemas at the weekend. It is the biggest opening for a movie in China since Feng Xiaogang’s “If You are the One II” in late December 2010. At the time, the romantic drama took RMB210 million ($32.3 million) over five days in cinemas.

According to The Hollywood Reporter, “Pirates of the Caribbean 4″ has achieved the second highest-grossing weekend opening ever for an imported film in China. The film had the biggest opening for a foreign film in China since Avatar. James Cameron’s 3-D epic took RMB287 million ($44.2 million) in its opening seven days in January 2010.

“Pirates 4″ is playing in all formats, including 3D and Imax 3D, and it opened day-and-date in China with the U.S., Japan and and Philippines’ release on Friday, 20 May. The film was released in Taipei on 18 May and in Hong Kong, Malaysia and Singapore on 19 May.

Pirates 4        RMB145 million ($22.3 million) in 3 first days (May 2011)

Avatar            RMB287 million ($44.2 million) in its opening seven days (January 2010)

                          Total box office in China  $190 million        

87.5% market share for Hollywood films

While Pirates represented 54.6% of box office income last week, Hollywood films secured an overall 87.5% market share with “Fast Five”, “Thor” and “Rio” still screening in cinemas nationwide.
. Fast Five added RMB69.0 million ($10.6 million) for a current gross of RMB136 million ($20.9 million);

. Thor added RMB16.9 million ($2.6 million) for a current gross of RMB95.7 million ($14.7 million)

Hollywood should continue to dominate the China box office with the release of “Kung Fu Panda 2″ (on saturday May 28). The original made RMB170 million ($26.2 million) in China in 2008. Other Hollywood blockbusters will follow in China this summer, including “Transformers 3″ (in July), and “Harry Potter and the Deathly Hallows: Part 2″ (in July), the long-awaited finale of the popular series.

 SOURCES: china.org (18/5/11), Film Biz asia (24/5/11), Xinhua, Variety (25/5/11)

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