Metan Development and Fusion TV bring action and adventure TV to China

13 May 2011 21 h 39 min 17 comments

Los Angeles — Metan Development Group and Fusion TV, Inc. have teamed up to bring action sports and adventure travel content to China, the announcement was made today by Neil Strum, Executive Vice President, Metan and Larry Schwartz, President, Fusion.

Together, Fusion and Metan have structured an exclusive relationship for the China market, where the companies will develop and distribute Fusion TV-branded online, mobile, IPTV, and television channels in China. The deal will also extend to Hong Kong, Macau, Indonesia and Taiwan

Metan will serve as the exclusive sales agent for Fusion’s content library, and  Fusion will be the exclusive content provider and co-production partner for Metan in the category of action sports and adventure travel

Fusion has one of the largest and most diverse holdings in the action sports and adventure travel space, with programming across 30 different sport genres.  Metan is already in the market structuring distribution for the relationship across multiple platforms manned with Fusion’s 750 hours of long-form television programming and over 3,000 short-form elements.

“In recent years, we’ve seen a growing interest in male-skewed and sports and adventure-related content  in Asia, and our partnership with Fusion comes at a perfect time,” said Strum. “We look forward to establishing the Fusion brand in the region, providing a unique content experience, and engaging the China market with their high-quality action sports and adventure travel product.”

“Metan comes to the table as a respected source in the China market with established relationships and track record for success.  Fusion is excited by the opportunity of working together with their team in both distribution and co-production opportunities in China,” added Schwartz.

The action sports and adventure travel genre has experienced notable growth in China over the past decade. Action Sports is exploding in China with the world’s largest skatepark, Woodward Beijing, opening in 2005 for the cost of $12,000,000.  While snowboarding is new to the region, it is growing rapidly in China, with the number of registered resorts rising from nine to more than 200.  Chinese athletes also showed well at the 2010 Winter Olympics in Canada in Freestyle Skiing.  Action sports event “X Games” first launched in Shanghai in 2001, and in 2009 the city of Hangzhau hosted the first “river surfing” annual event. Top professional surfers flock to the Qiantang River in Hangzhou to surf the world’s largest tidal bore, known as the “Silver Dragon”.

Fusion TV, Inc. is a digital media company with 17 years experience in the Action Sports and Adventure Travel space, producing and distributing HiDef video programming content.   With an industry reputation as a top producer of Hi-Definition programming and long-standing working relationships with domestic networks such as ESPN/ESPN2, CBS, NBC, ABC, Versus, Spike TV, USA Network, MTV/MTV2, FUEL TV, Speed TV, Starz and Fox Sports Network, Fusion’s ability to help define the category and mold the unique viewer experience is why Fusion’s programming has aired in over 150 countries globally. 

Launched in 2009, Metan Development Group LLC  is a venture created to develop and distribute entertainment content and media specifically for international markets. The company’s founders are entertainment industry veteran Martin Pompadur, E! Entertainment Television co-founder Larry Namer, Russian advertising agency entrepreneur Oganes Sobolev and Amerilink founder Jean Zhang.

SOURCES: Metan development Group, On Screen Asia (12/05/2011)

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