Mainland Zhongnan signs for a Malaysian animation coproduction deal

10 May 2011 14 h 32 min 8 comments

During the 7th China International Cartoon & Animation Festical (CICAF), held in Hangzhou, the animation production company Zhongnan Cartoon has signed a co-production contract with the Malaysian studio Animasia.

The animation series called “My Brother is Monkey King” (Wo De Didi Shi Wu Kong) will be produced with a budget of US$5.2 million and will run for 52 x 11 minute episodes for its first season. Animasia will be mainly responsible for the product design.

It is the first cooperation between Animasia Studio Sdn Bhd, an MSC Malaysia Company, and producer Zhejiang Zhongnan Animation (one of China’s largest animation also known as ZN Animation). “Zhongnan is well-known for its extensive network, strong animation force and having a good relationship with Chinese broadcasters. Our partnership with Zhongnan has given us an opportunity to enter the Chinese market with greater confidence”, says Raye Lee, CEO of Animasia Studio.

“Zhejiang Zhongnan Animation Co., Ltd paid great attention to this co-production project, “My Brother Is the Monkey King”, producing in collaboration with Animasia Studio, and highly supported by the Chinese Government  which they have announced this good news during the 7th China International Cartoon & Animation Festival (CICAF). Being one of China’s largest Animation company that produces our own contents and have reached nearly 70 countries worldwide, this collaboration will further boost the core strengths of both companies and will definitely achieve satisfactory results!”, says Jane Wu, Executive Vice President of Zhejiang Zhongnan AnimationGroup.

This 2D High Definition animated series is inspired by the famous Chinese Mythology story “Journey To The West”. It has been conceptualized by Animasia Studio where the development of the story and design  will be carried out in its Kuala Lumpur studio. Both studios will share resources and expertise to execute the production of the series.

Animasia Studio Sdn Bhd is one of the main studios in Malaysia with a strong staff force of 140 animators. The studio has produced numerous top rated animated contents such as Bola Kampung, Supa Strikas, ABC Monsters and have exported these series to major channels such as Cartoon Network, Disney Channel and Al- Jazeera.
Zhejiang Zhongnan Animation is one of the largest and successful Chinese animation companies and has produced over 10 major animation titles in China, with a strong TV exposure over CCTV China. In addition, the company  has developed many successful licensing and merchandising network in the Chinese market and has established a growing toy development division to cater to the increasing demand for strong children brands in China.

SOURCES: Zhongnan, (9/5/11)

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