Japan animation producers are preparing coprod projects in mainland

17 May 2011 20 h 46 min 34 comments

The Nihon Keizai Shimbun paper reported on 15 May that the anime studio Gonzo is collaborating with Chinese companies on the joint production of three projects.

At least one of the projects will be a film that will open in 2012 or 2013, and it will feature a character that is popular in China.

 
Gonzo is not the first Japanese animation producer to enter into China
. Japan’s Toei Animation is jointly producing a new animated film based on its historical comedy anime “Ikkyū-san” with the Chinese conglomerate Shanghai Media Group (SMG).
. Japan broadcaster TV Tokyo is working with the Canadian artist Pat Lee (Transformers, Darkminds) and the Chinese studio Cartoon Animation on a full-CG television series called “Train Hero”.

Another Sunday article in Nihon Keizai Shimbun reported that the major Japanese advertising firm Asatsu DK (ADK) is entering the Chinese animation industry by partnering with a Chinese government-owned animation company.

Japanese ad shop Asatsu-DK (ADK) is partnering with the China Animation Group (CAG) to enter Chinese market. The pair will produce toons for Chinese TV and sell content around the world. The partners aim to earn $25 million annually from toon-related businesses within three years. According to a report in the Nikkei newspaper, ADK’s Singapore subsid has set up Beijing IMMG Intl. Culture Media to kickstart its plans. CAG will supply office space to the outfit with the intention of eventually launching a joint venture company. Meanwhile, ADK will provide CAG with animation production know-how and produce toons under the CAG umbrella. The partners plan to finish their first pic next year.

SOURCES: anhoursago.us (15/5/11), Nihon Keizai Shimbun, Tadashi Sudo, animenewsnetwork.com (16/5/11)

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