Barco confirms its global leadership position in Digital Cinema with impressive results in China

1 April 2011 7 h 08 min 33 comments

Las Vegas, USA – Digital Cinema Pioneer Barco once again turned in impressive results in the Greater China market, finishing 2010 with an install base of more than 3200 Digital Cinema projectors.

In the first quarter of 2011, Barco received new orders for more than 1500 units in Greater China, with its marketshare remaining over 65%. To continue to meet this strong market demand, the production capacity of Barco’s Beijing plant was increased from 200 to 500 Digital Cinema Projectors per month. Barco also established a new Digital Cinema R&D centre in Beijing, further underlining Barco’s long-term commitment to the Chinese market.
New orders received in Q1, 2011 from many well-known theatres and theatre investment companies included new and existing customers such as China Film Group Corporation, Pearl River Jinyi, Lumière Pictures, Stellar Film Investment, Beijing Red Star Cinema Investment and Guangdong South China Film.

65% market share in China

Barco retains a Digital Cinema projector market share of over 65% in Greater China and over 80% in Hong Kong and Taiwan. These figures clearly demonstrate Barco’s leadership in providing innovative Digital Cinema products, technologies and services to the Chinese market. Barco’s unrivalled reliability, best-in-class light efficiency, lowest lamp cost and easy serviceability continue to drive repeat orders.

These impressive results are testament to Barco’s long-term commitment to innovation and service in China’s digital film industry. The continued investments in Barco’s Chinese facilities have turned it into one of Barco’s most important global locations. In December 2010, Barco established a new Digital Cinema R&D Center in Beijing, becoming the first manufacturer of Digital Cinema projectors to integrate R&D, Production, Sales and Service for the Chinese market.

“Barco performed extremely well in digital cinema in 2010, particularly in China.” comments Wim Buyens, Senior Vice President Entertainment at Barco. “Overall, China has played a vital role in our global performance. Recent acquisitions will also support Barco’s broader strategy to move up in the value chain from Digital Cinema projector supplier to provider of Digital Cinema visualization solutions. In the following years, Barco will not only continue to be the technology leader in Digital Cinema projection, but will also expand its product portfolio to include Digital Signage, Theater Management Systems and more.”

New orders received for Barco’s Digital Cinema projectors in the first quarter of 2011 include:

. China Film Group Corporation – 450 units
China Film Group Corporation is approved by the state council and is composed of the former China Film Corporation, Beijing Film Studio, China Children Film Studio, China Film Co-Production Corporation, China Film Equipment Corporation, Film Satellite Channel Program Centre, Beijing Film and Video Laboratory and Huayun Film & TV Compact Discs Company. It is a first-class large-scale film group based on the film industry with a variety of industrial comprehensive development in China. In recent years, it has formed seven cinema lines through the way of equity participation. More than 400 theatres signed up to join and the box office accounted for about half the market share. Presently, China Film Group is now forming a holding cinema, targeting to hundreds of theatre, standardized management and operation, high quality service, control and influence improvement.

. Zhujiang Jinyi Film Group – 300 units
Zhujiang Jinyi Film Group was integrated former Guangdong Pearl River Cinema. It was renamed Jinyi Pearl River Cinema and put into operation on April 1 in 2008. Currently, Jinyi Pearl River came out top among cinemas in China with cumulative box offices market share of 7%. In the following 3 years, there would be 100 cinemas being autonomous invested by Jinyi in the whole country, which will make Jinyi become a commercial mainstream cinema in China.

. Lumière Pictures – 100 units
Lumière Pictures is a cinema investment company specializing in the construction and operation of high-end cinemas in China. Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative ideas, and adoption of advanced technology. Its introduction of the best practices in design, construction, technology, content, and service in compliance with international standards has garnered acknowledgement from consumer and given success to the company in establishing itself as an international corporate brand of the highest standards amongst its partners. In the field of movie theatre development, operation and distribution, Lumière possesses its own unique methodology that has been proven and accepted by the industry.

. Stellar International Cineplex – 300 units
Stellar International Cineplex which was established in March 2003 affiliates with Stellar Media Group. It was invested by Stellar Media Group and Stellar International, a Hong Kong listed company. This company is at the core of cinema investment and operation management, committing to provide upper-class entertainment film culture services. Currently, it has set up 19 modern cinemas in Beijing, Shanghai, Chengdu, Chongqing, Xuzhou, Tianjin, Lanzhou, Shenyang, Changshu and so on. Now there are 191 screens and 29 cinemas are under construction. 2 brand output management cinemas are in Shanxi and Yunnan with 8 screens and 2 theatres output management in Beijing.

. Beijing Red Star Cinema Investment – 100 units
Beijing Red Star Cinema Investment Limited Company was established at the end of 2009 with registration capital of 20 Million RMB. It has formed strategic partnership with investment companies both at home and abroad and will invest 4 billion RMB in about 10 years. ‘Red Carpet’ is used as its main brand to construct high level cinema chain network in film industry. Now there are three new cinemas being opened in Zhengzhou, Yinchuan and Nanchang.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.

SOURCE: Barco (29/03/2011)

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