New China Media partners with UK based Passion Distribution in the China market

15 March 2011 10 h 35 min 1 comment

LOS ANGELES, CA–New China Media International, a China company, recently licensed a wide variety of television shows and documentaries from Passion Distribution, one of the most well respected distribution companies located in London with a global reach. Titles include the television series, Royal Inquest and the reality series Real Crimes. NCMI has also recently distributed well known movies such as G.I. Jane, The In Laws, Lucky Number Slevin, The Quiet American and others into the China market. NCMI is a fully licensed and very active media group with offices in Los Angeles, Beijing and Shanghai focusing on the distribution of content in the multi-media space in China including television and internet. New China Media most recently marketed Alpha and Omega, an English language feature animation film currently playing in over 1000 theatrical screens across China.

The agreement between NCMI and Passion is for a large block of content to be distributed to satellite television stations and internet service providers in China. Licensed programs cover a wide range of genres including factual entertainment, reality, documentaries, lifestyle, game-shows and comedy.

“It has been a great collaboration with Passion and we look forward to many more opportunities to expand our relationship with them in the China markets. By working with Passion Distribution, NCMI is offering great content to the Chinese viewers,” NCMI Chairman Dennis Pelino recently said. “NCMI is one of the top distribution companies in China, aiming to become the bridge between the east and west for multi-media distribution in this market.” “Passion takes great care to insure we work with only top quality firms across the world and NCMI gives us the opportunity to access key platforms in China on behalf of our content owners, as the territory emerges,” said Sally Miles, founder and CEO of Passion Distribution. “We want to be at the forefront of the multimedia space in China and NCMI is the perfect partner to get us there.”

About Passion Distribution
Passion Distribution was officially launched by its founder and CEO, Sally Miles, in 2008. This unique, boutique and intimate style international distribution business represents great content and formats on behalf of UK and North American producers and broadcasters. London-based Passion Distribution specialises in popular quality programming and formats in genres including Factual Entertainment, Reality, Documentaries, Lifestyle, Game-shows and Comedy. Passion Distribution has exclusive distribution agreements with several broadcasters and production companies including Scripps Networks International, Lifetime and World of Wonder and works with many others both in the UK & US. Having built a catalogue with over 2000 hours in its first 2 years, Passion Distribution is active in pre-selling, finding co-pro partners and deficit funding.

About New China Media International
New China Media International (NCMI) is one of the leading next generation media companies in China with a significant presence in the production and distribution of motion pictures, television programming, home entertainment, video-on-demand content and online/offline distribution of imported videos and audio products. NCMI focuses on market segments where it can efficiently achieve a sustainable competitive advantage. By doing co-productions between foreign companies and China, NCMI builds a bridge and provides a gateway for the East and West to come together. NCMI has offices in Los Angeles, Shanghai and Beijing. www.newchinamedia.com

SOURCE: New China Media International / Marketwire (14/03/2011)

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