SMG (documentary channel) in talks to air in Hong Kong (China Daily)

15 February 2011 16 h 36 min 12 comments

In China Daily, 2011-02-15

SMG, China’s second-biggest media company by revenue, is negotiating with two Hong Kong pay-TV service providers about cooperation
Documentary channel deal seen as start of expansion from mainland

SHANGHAI – Shanghai Media Group (SMG) is in talks with cable network operators to air its documentary channel in Hong Kong, part of its plan to expand outside the Chinese mainland.

SMG, China’s second-biggest media company by revenue, is negotiating with two Hong Kong pay-TV service providers – PCCW VOD Ltd’s Now TV and i-CABLE Communications Ltd’s Cable TV Hong Kong – to incorporate its documentary channel into their paid-channel packages, according to Ying Qiming, director-general of SMG’s Dong Fang Documentary Channel.

“The two operators have shown great interest in us bringing our channel to Hong Kong. Negotiations are continuing over some financial terms,” said Ying, adding that the channel could be aired in Hong Kong as early as this year.
“We are evaluating advertising and the costs involved in transmitting and content adjusting. We don’t want to run at a loss in Hong Kong – the bottom line is to break even.”

Dong Fang Documentary Channel’s potential foray into Hong Kong would be the start of the channel’s expansion strategy from the mainland. The channel will expand into other Chinese-speaking regions, such as Taiwan, Singapore and Malaysia, if it has success in Hong Kong.

“Putting our programs on more platforms will yield a better return on our self-made documentaries. That will help us to invest more in production to make our documentaries even better,” Ying said.

TV viewers in Hong Kong have access to a much broader range of channels than their mainland counterparts. And Dong Fang Documentary Channel’s entry into Hong Kong market will put it in direct competition with international documentary giants such as Discovery Channel and the National Geographic Channel.

Ying said his Dong Fang Documentary Channel will gain its footing in Hong Kong by focusing its programs more on the mainland. “We will compete by differentiating our content from our competitors’, adding a mainland angle to most of our programs,” Ying said.

Dong Fang Documentary Channel now airs 150 minutes of self-produced programs a day in China. Ying said the channel will produce more programs and adjust its current ones to the taste of Hong Kong viewers.

Zhang Yanan, a media analyst with Zero2IPO Research, said Chinese media companies will inevitably go abroad as they seek better returns on their productions. “Going into more internationalized markets can also help domestic media companies gain management and development experience through competition or cooperation with global media giants. That will also benefit their development in the domestic market,” she said.

Dong Fang Documentary Channel’s revenue reached 124 million yuan ($18.8 million) in 2010 and Ying expected the figure to reach 500 million yuan over the next five years.

SOURCE: China Daily (15/02/2011)

Related posts:

Leave a Reply

You must be logged in to post a comment.

Other News

  • China (mainland) film Brilliant future expected for Chinese cinema: interview

    Brilliant future expected for Chinese cinema: interview

    Jiang Wen (R), a well-known Chinese director, walks down the red carpet with his wife Zhou Yun at the opening ceremony of the 70th Venice Film Festival in Venice, Italy, Aug 29, 2013. [Photo / Xinhua] (Xinhua, 04 Sep, 2013)Chinese films have achieved over the past few years very positive results in terms of both quantity and quality, and will drive their technology-led development, 70th Venice Film Festival president Alberto Barbera told Xinhua in a recent exclusive interview. This venerable [...]

    Read more →
  • Breaking news China (mainland) film Cloudary extends script to movie industry

    Cloudary extends script to movie industry

    (, 26 Aug, 2013) Cloudary Corp – an online literature platform owned by interactive media giant Shanda Group – said on Friday that it reached a film script agreement with the Chinese movie firm Seven Stars Films. Seven Stars Films, a movie production and investment firm owned by Chinese media entrepreneu r Bruno Wu, will link Cloudary’s literature with the world’s movie industry. Wu, who is married to popular TV host Yang Lan, founded Seven Star Films in 2012. The [...]

    Read more →
  • Breaking news China (mainland) film China’s movie market booms with local content

    China’s movie market booms with local content

    ( Agencies, 23 Aug, 2013) In “American Dreams in China”, Cheng Dongqing is giving a lecture in an abandoned factory in Beijing . Snow falls through the damaged roof and a power cut sends students reaching for their flashlights. The movie , about how young Chinese in the 1990s tried every means to learn English so they could study overseas, is part of a boom in domestic productions that is outpacing foreign film s at the box office in China. [...]

    Read more →
  • Breaking news China (mainland) film Fast forward with film

    Fast forward with film

    (China Daily, 23 Aug, 2013) In the past year, Chinese films have galloped ahead like a dark horse, beating Hollywood imports. It is hardly surprising that most of these domestic hits are comedies. Comedy is mostly local. When Hollywood sent scouts to recover the secret formula, many of them reported that these Chinese movies were not particularly funny. Of course not. When you translate every line into English, you have lost much of the fun, leaving only a few sight [...]

    Read more →
  • Breaking news China (mainland) Digital Mobile game firms looking abroad

    Mobile game firms looking abroad

    (China Daily, 21 Aug, 2013) Intensifying domestic competition is driving Chinese mobile game developers into overseas markets, said Google Inc, owner of the world’s most used smartphone operating system. Japan and South Korea may become “sizeable” money-spinners for developers in China in the coming years, it added. “Tapping into South Korea and Japan makes sense for Chinese developers, because both countries have a large smartphone user base and high sales volume in the mobile gaming sector,” said Ben Zhang, China [...]

    Read more →
  • Breaking news China (mainland) tv PPTV denies buyout rumors

    PPTV denies buyout rumors

    (, 14 Aug, 2013) Online video provider PPTV has denied rumors it will be jointly acquired by e-commerce giant Alibaba Group Holding Ltd and Hunan Satellite TV. “We have noticed related media reports. PPTV is operating independently, well, and we have nothing to announce at present,” PPTV told China Daily on Wednesday. A report from IT industry portal said on Wednesday that the prospective deal is almost closed, with the transaction reaching $400 million. It cited venture capital sources [...]

    Read more →
  • Breaking news China (mainland) film Film industry needs long tail to grow

    Film industry needs long tail to grow

    (China Daily, 15 Aug, 2013) The domestic film market registered record half-yearly box office returns of 10.9 billion yuan ($1.77 billion) in the first six months of this year, up 35 percent year-on-year, and there have been excited voices saying that the Chinese film industry is about to boom in the international market. However, box office success is just part of the industry’s chain, and without the further development of licensed movie merchandising, the Chinese film industry is still in [...]

    Read more →
  • Breaking news China (mainland) Digital New WeChat game becoming painfully popular

    New WeChat game becoming painfully popular

    (, 15 Aug, 2013) A new mobile phone game on WeChat, a social network app in China, is proving so popular that it’s causing hand injuries for many Chinese users. The game, which was recently introduced to WeChat’s 400 million subscribers, allows users to compete online with their friends in aircraft battles. Within two hours after the release of the game on Aug 5, there were more than 180 million downloads. But Zou Cheng, an orthopedic doctor at Hangzhou First [...]

    Read more →