Associated Press and Reuters Sing High Praise of CCTV News Content (CNTV)

26 February 2011 18 h 49 min 17 comments

On January 18, the press conference on CCTV News Content was held in Beijing, which declared that the global video news delivery business would be launched.

Vice Director Sun Yusheng said in his speech that “the establishment of international video news delivery platform by CCTV aimed to provide international media with professional services, so that adapt to the need of international media for obtaining more China video information and enable international community to know more about China in all-round way”.

For CCTV, the establishment of the platform changes the linear publicity mode of TV channels and creates a new channel for CCTV to conduct international publicity. He indicated that, the platform would also cooperate with international new media operation agencies and provide video services to them apart from cooperating with global traditional TV media”.
The press conference attracted wide attention from international media. A total of 25 international media including the Associated Press, Reuters, National Broadcasting Corporation and Al-Jazeera Satellite TV Channel attended the press conference.

The sales manager (Asia) of the Associated Press, Lawson congratulated on the smooth operation of the platform and said that, “Many media in the world are excited about obtaining Chinese news materials from CCTV News Content on the basis of the feedback from the main global custom-made service providers. The preliminary operation of the platform has achieved some effect, therefore, it is believed that the platform will play an important role in introducing China to the world.”
The global director & general manager of Reuters, Pleitgen said that, “Many of our clients distributed in the whole world indicate that, with China’s rapid development, the international community is thirsty for knowing the happenings in China and expects to listen to the report from China.” He also indicated that, Reuters expects to become the partner of CCTV.

During the only 26 days from the pilot operation of the platform on December 25, 2010, the video materials delivered by the platform have been used by 68 overseas TV media for 816 times, which are distributed in 28 countries and regions in five continents of the world. After the formal operation of the platform in May this year, the platform will deliver video news in multilanguage.

Source: CNTV (25/02/2011)

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