YOU On Demand to become first national pay-per-view and video on demand platform in China

24 January 2011 12 h 30 min 4 comments

NEW YORK, NY — (Marketwire) — 01/24/11 — YOU On Demand Holdings, Inc. (OTCBB: CBBD) announced today an exclusive 20-year joint venture with CCTV-6′s China Home Cinema (CHC), named Zhonghai Shixun, to become the first national Pay-Per-View and Video On Demand platform in China.

The joint venture will operate under the national government licenses obtained by CCTV-6 and CHC and serve as their exclusive agent in China, for operating and marketing Video-On-Demand (VOD), Pay-Per-View (PPV), Subscription-On-Demand, (SVOD) and Near Video-On-Demand (NVOD), and related Value-Added Services (VAS).

“We are honored to announce our partnerships with China’s leading movie network and channel,” says Shane McMahon, YOU On Demand’s Chairman and Chief Executive Officer. “Our strategic alliance with CCTV6 and CHC marks a significant milestone for YOU On Demand as we work to position our Company as the leader of premium content and Value-Added Services in the largest market in the world.”

“As the digitalization and two-way conversion of cable networks rapidly expands across China, Video-On-Demand services have huge growth potential,” says Mr. Wang Quan, CHC’s General Manager. “We have very high expectations for our cooperation with YOU On Demand and its subsidiaries, and hope our joint venture will be an innovation leader in providing content, marketing, and value added services to the cable industry in China as it undertakes its network convergence.”

CCTV-6 is the national movie channel of CCTV (China Central Television) in the People’s Republic of China. CCTV-6 is the first and only national movie channel in China, reaching over 850 million people and consistently ranking in the top three among all Chinese TV channels in terms of annual ratings and viewership. CHC is the national pay movie arm of CCTV-6, as well as a national pay channel aggregator in China, currently covering over 50 million homes.

About YOU On Demand

YOU On Demand (OTCBB: CBBD) is the first public company, either inside or outside of China, focusing on marketing and delivering national Pay-Per-View and Video On Demand services in China. Through its recent acquisition of Sinotop Group Limited, the Company plans to offer high quality content to viewers in the People’s Republic of China through Near Video On Demand, Video On Demand and Subscription On Demand services. YOU On Demand’s core business operations have been conducted through its PRC affiliate, Jinan Jia He Broadband, the second largest broadband service provider in the Shandong Province’s capital city of Jinan. Additionally, through its Shandong Group affiliate, YOU On Demand publishes digital and analog television program guides, newspapers and entertainment magazines, and holds an exclusive license to publish television program guides in the Shandong Province, one of the largest regional economies in China.

SOURCE: YOU On Demand (24/01/2011)

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