A Fox representative confirmed by e-mail that as of January 24, the film’s take stood at $103 million. The previous boxoffice king, “2012,” took in $68 million during its run.
If the film ”Avatar” stays in theaters at least up to the Chinese New Year holiday February 14, it could at least double that mark, with 3D ticket prices averaging 100 yuan (US$14.60) each.
In mid-January, Chinese cinemas last week began taking the 2D version of Avatar off their screens to make way for domestic movies over the upcoming Chinese new year holiday, though the wildly popular 3D version is still available.
In another proof of the film’s popularity in China, the Zhangjiajie scenic area of western Hunan province has renamed one famous mountain “Avatar Hallelujah Peak,” replacing its earlier traditional name, “Heaven and Earth Pillar.”
The local government said “it believes the peak may have inspired the floating mountains that are one of the film’s hallmark landscapes.” Zhangjiajie hopes to capitalise on that fame. Tourists can now join “a Magical tour to Avatar-Pandora” or a “Miracle tour to Avatar’s floating mountain”, the Zhangjiajie branch of China International Travel Service Corp said on its website.
SOURCE: Fox, Xinhua, AP (13/10/2010)